Hi {{ FIRSTNAME | there, }}
Like to ride? We got excited when Kawasaki announced this hyper-agile 150cc hydrogen-powered horse/wolf bike hybrid. Only problem is, itβs still a concept and the actual prototype doesnβt seem nearly as agile as the video claims. Still, we dream. π
Right now, though, itβs another Fast Five Friday: 5 things in startup you should know, including number 4βs easy secret to getting e-commerce customers to spend up to 70% more β letβs go!
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1. EARLY DAYS
House burgled while youβre away? Itβs unpleasant, but, hopefully, youβve got insurance and can get your stuff replaced (albeit with a bit of admin)...
It gets traumatic when itβs a contact crime (where the victim comes into contact with the perpetrator). With nearly 4β000 more contact crimes reported in Q1 of 2023/2024 compared to the same period the year before, contact crimes are on the rise.
So SA's (and the worldβs) first voice-activated panic super app comes at a good time.Β
The Valor app lets users request immediate armed security and other response services with a simple custom voice command. The userβs location is sent to Valorβs control room, and their bank is alerted to lock down their banking profile/s. Plus, the operator stays on the line, listening in on the situation to update response units in real-time.
Just hope I donβt stutterβ¦
2. KEEP AN EYE ON THESE
SAβs economic βcheatsheetβ
Itβs important to keep tabs on various touchpoints of South Africaβs economyβ¦
But the infoβs disjointed and sometimes comes with a propaganda-esque flair of alarmism and fear-mongering. So we were happy to find this nifty lil dashboard that visualises all the key economic indicators in SA, all in one place (and without the panic)...
The South Africa Macro Dashboard (or sa-gov) tracks things like interest rates, inflation, GDP, deficits, etc. by taking data from various SARB website routes once a week, and populating the dashboard so we can track the health of SAβs economy.
The dashboard was built by Karl-Alexander Meier Mattern, and heβs already gotten a bunch of suggestions and requests to help improve an already very helpful tool. Weβre keeping an eye on this.Β
Nothing but the facts and key economic statsβ¦
3. INTERNATIONAL NEWS
De-extincted zombie wolves?
The dire wolf is an extinct species of wolf that lived in the Americas during the Late Pleistocene and Early Holocene periods, between 125β000 and 10β000 years ago.
First identified and named in 1858, the species gained a renewed popularity due to its appearance in the TV show βGame of Thronesβ.
This week, Colossal Biosciences caused a stir with the announcement that theyβd used both cloning and gene-editing based on two ancient samples of dire wolf DNA to birth three dire wolf pups, essentially βbringing this species back from extinctionββ¦
Of course, something like this doesn't come without its detractors, with some scientists saying theyβve essentially cloned a glorified genetically modified grey wolfβ¦
Colossal is apparently also planning to βbring backβ the woolly mammoth, the dodo and the thylacine (aka the Tasmanian tiger), not to mention the woolly mouse they announced in March, cloned from woolly mammoth DNA.Β
Cute: Remus, one of the dire wolf pups, at 2 months oldβ¦
4. FROM THE OPEN COLLAB COMMUNITY
Securing the bag, over and over again
One way to build brand loyalty and lock in that sweet, sweet recurring revenue is subscriptions β good for consumables people buy recurringly (monthly, weekly, etc) or even loyalty programmes (think Uber One, Takealot More, etc).
Infact, subscribers of such programmes in SA are likely to spend up to 70% more and transact almost twice as often that those that donβt.
Local e-commerce subscription platform ReserveIt is helping local e-comms process and collect recurring subs and other payments with a simple no-code implementation that gives their clients the ability to cancel, pause or skip a subscription, update the included products, or add new products with a higher level of control and customisation.
Itβs all done through a slick subs storefront (also easy no-code implementation) and portal where your customers can manage their subscriptions (pause, add new products or change their shipping information)... Noice.
While you sit back and watch your ARR growβ¦
Donβt be alone on your founder and builder journey. Build with other SA startup founders and builders like Yaseen Hamdulay, one of the founders of ReserveIt in our community: The Open Collab.
5. AND THEN THERE WERE 10
Innovation Cityβs Top 10 Pitch Event
Things are heating up for Innovation Cityβs Startup of the Year 2025, and itβs down to the Top 10 finalists:
Botlhale AI
Callbi Speech Analytics
Flood
Fynbos Money
Sudor Apps
Jem
JOBJACK
Lawyered Up LLC Powered by Vega
Sensify
LeaseSurance
These 10 SA startups will be battling it out on 23 April to see who will be crowned Innovation Cityβs Startup of the Year 2025 β and you can come watch them battle it out in a live pitching eventβ¦Β
WHEN: Wednesday, 23 April 2025 from 17h00β19h30
WHERE: Innovation City, Darter Studio, Longkloof, Gardens, Cape Town, 8001
Check out what the Top 10 are building, connect with other innovators, learn from industry experts, spot the next trend and future opportunities, and celebrate success in a vibrant, inspiring community.
Plus, come say Hoesit to The Open Letterβs very own Renier Kriel, who forms part of this yearβs judging panel.
Get your tickets from Quicket, but hurry, seats are limited.

IN SHORT
Cause dropping a headline or two at the braai never hurt anyoneβ¦
π¦ On the move. Local food delivery platform Spaza Eats has just dropped its βSpaza Parcelβ delivery service to support informal traders, families, and small businesses in sending and receiving parcels. We love to see itβ¦
π For your eyes only. WhatsApp is testing out some more privacy features as it is trialling advanced chat privacy features, including disabling chat exporting and automatic media downloads. What about screenshots, though?
π» E-Powered Bakkies. Bakkie-mal South Africa is getting a double-cab 4x4 electric bakkie (no, itβs not THAT one)... Enviro has announced the arrival of the Riddara RD6, a fully electric double-cab bakkie built by Geely. Looks insane.
π Cannabis backtrack. The Department of Health has made a U-turn on the regulations that banned importing, producing and selling of foodstuffs containing cannabis. Hmmmβ¦
π The Stack. Founders need tools and suppliers they can trust. Check out our Founderβs Stack with all your VC and startup legal sorted by Dommisse Attorneys, smarter and faster business banking and finance with Lula and loads more vital startup tools & services.

CHECK THIS OUT
Why Is the Isle of Man Talking to South Africans?
Itβs not just about tax (although thatβs nice too). The Isle of Man is showing real interest in South Africaβs startup and tech scene β and itβs worth paying attention to.
So why the outreach?
1. They see the opportunity
South Africa has talent, hustle, and high-growth ventures. The Isle of Man wants to help founders build a bridge to international markets β with the support of a stable, business-friendly jurisdiction. See their 2025 strategic objectives.
2. Itβs a launchpad for going global
Many startups use the Isle of Man as a stepping stone to the UK, EU, and international investors. It offers a simple, trusted route for cross-border structuring and growth.
3. Thereβs a real startup ecosystem there
From FinTech and digital assets to gaming and e-commerce, the island isnβt just open to innovation β itβs actively enabling it through frameworks and government support.
4. They already work with SA founders
More than 35 South African businesses have a footprint on the island β including past winners of their annual Innovation Challenge.
5. Theyβre serious about sustainability
The Isle of Man is the only nation designated as an entire UNESCO Biosphere, attracting founders who think long-term and build with impact in mind.
6. They make it easy
From company setup to legal and financial services, the islandβs well-established support ecosystem makes it easy to structure globally β without red tape.
7. Theyβre inviting you
This isnβt a cold sales pitch β itβs a real effort to connect with African founders and offer a platform to scale. You donβt need to figure it out alone.

DONβT MISS THIS
Coming Up in SAβs Most Vibrant Tech Founder Network
Next up in our members-only founder network β The Open Collab.
11 April 12:000 β Chat Roulette: Meet other SA founders and builders when we all log in for an online check-in and chat to get to network β join The Open Collab to attend.
16 April 10:000 β Office Hours: Groups of SA founders log in and βwork togetherβ digitally via our platform and WhatsApp for an hour, helping and supporting each other β join The Open Collab to attend.
25 April 12:00 β The Path to Scale Masterclass: Discover the hidden pitfalls and proven tools of growth with Jason Goldberg, Art of Scale author and co-founder of Edge Growth.
PLUS: When you join The Open Collab get access to expert sessions, more than 90 SA founders to network with and weekly online and offline network engagements.

JOBS IN TECH
Some of our friends are hiring. Noah person who fits the brief?
π¨βπ» Junior Software Engineer roles @ Octoco
π©Ί Senior Full Stack Engineer @ Udok
π§± Product Manager (Syft Analytics) @ Xero
π¨ Senior UI/UX Designer @ 5CA
π₯ Marketing Manager @ Franc
Hiring? Get in touch, and we will feature it here.

GAME TIME
Three ZA startup lies and a truth
Only one of these South African startups is real.
Which one is it?
- β Mugify: 3D prints biodegradable coffee cups for cafes on demand.
- π ABALOBI: Connects small-scale fishers directly to consumers through a digital marketplace.
- πΌ BabyWhisper: uses AI to translate baby cries into specific needs.
- ποΈ rebrickza: develops self-healing concrete for affordable housing.

WHAT YOU SAID
Pumping ironβ¦
On Tuesday, we asked about your favourite workout, and weights are the gameβ¦
π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ πββοΈ Running on the treadmill (13%)
π©π©π©π©π©π© ποΈββοΈ Lifting weights (41%)
β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ π€³ Filming content (4%)
π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ π Swimming (13%)
π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ π§ββοΈ Yoga/Pilates (10%)
π¨π¨π¨β¬οΈβ¬οΈβ¬οΈ π Fitness whole pizza in my mouth (19%)
Your 2 centsβ¦
βWeights and the sauna do it for me.β
Nice, Bruce! No cool-off? β¨οΈ
βWalking, cycling and swimming (snorkeling).β
Lekker, Madelein. Also hear the ocean calling sometimes. π€Ώ
βThe only weights Iβm lifting right now is the weight of running a startup π€£πͺβ
Ha ha, the way youβre running between events, probably counts as cardio. β€οΈβπ₯
βI've used Octiv at two different types of gyms, works brilliantly. Big fan, some small things for the end user, they could improve on. Both Gyms can't survive without it.β
Nice, Nick! Pretty sure theyβd welcome your feedback over at Octiv. π―
What did you think of today's newsletter?

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Until next time,
Elvorne, Renier & Jason
