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๐Ÿš‘ A Better Way to Send Gogo's $95 Billion

Plus: SAโ€™s floating FinTechs ๐Ÿ’ธ, fin license drama & a new gadget from Rain.

Hi {{ FIRSTNAME | there, }}

Need a laugh? Try Jake the Rizzbot complimenting peepsโ€™ outfits in Gen Alpha. Built by Chinaโ€™s Unitree Robotics, heโ€™s a fun toy that you can own, but itโ€™ll set you back almost R300k. Hereโ€™s more antics, nephew. ๐Ÿฆพ

Donโ€™t Miss This!

Weโ€™ve got your AirPod 4s right hereโ€ฆ and you can pick them up on 31 July.

All you have to do is share The Open Letter with a friend or family member whoโ€™ll love it. Once we confirm with them, you get 1 entry. However many peeps you share it with (and they confirm), thatโ€™s how many entries you get and the chances you have to win them.

Weโ€™ll have a lucky draw on 31 July, so make sure you get enough entries โ€” competition details here.

How to win: Use your unique link to get cracking: {{rp_refer_url}}.

And check up on your referrals here: {{rp_referral_hub_url}}, so you can @ your friends if theyโ€™re not confirming fast enough.

TRENDING NOW

From London With Love (And A Prepaid Clinic Visit)

Immigrants sending money back home is big business, and we found a novel startup idea thatโ€™s ripe for a local versionโ€ฆ

There are roughly 20 million African diaspora working and living outside the continent. Just under 1 million of those are South Africans, half of whom live in the UK, Australia and Canada. And, like most migrants, they regularly support family back home financially.ย 

In 2024 alone, nearly $95 billion was sent to Africa in remittances to elderly parents, grandparents and other family members. And most of this money goes toward basic household needs and expenses like food, housing, and transport.

The opportunity

Money earned abroad often stretches further in Africa due to favourable exchange rates: A British Pound gets you ~ R24, an Aussie Dollar R11, and a Canadian Dollar slightly more at ~ R13 in SA. And thatโ€™s a powerful financial tool in a localโ€™s hands โ€” stronger currencies converted to weaker ones supercharge the support back home.ย 

A big worry when youโ€™re working abroad is medical emergencies back home. Especially if loved ones donโ€™t always have enough money to cover the costs. Now imagine the possibilities of formalising those diaspora dollars (or pounds) into bundled socialโ€‘impact services like healthcare. You could deliver value, reliability and dignity while ensuring accountability and scalability.

Jokeโ€™s on you Doc, that CT Scan in Alberton costs the same as a Flat White in Aucklandโ€ฆ

Whoโ€™s working on this

Susu is a Frenchโ€‘SAS InsurTech startup offering diasporaโ€‘funded health plans for African families. Subscribers pay abroad in strong currencies, and Susu delivers local healthโ€‘care packages covering consultations, chronicโ€‘disease support, maternal care, emergency evacuation and repatriation in countries such as Cรดteโ€ฏdโ€™Ivoire, Senegal, Cameroon and DRโ€ฏCongo.ย 

It transforms raw remittance into structured, impactful health coverage, giving families certainty and insurers scale through diaspora funding.ย 

Thereโ€™s a real opportunity for a local FinTech or MedTech startup to replicate this model locally โ€“ 1 million South Africans (20 million Africans) working abroad sending 10x-plussed amounts back home, could get subscriptionโ€‘funded coverage aimed at Ouma or Goggo.

Another way to look at it? There are 2.4 million foreign nationals working in SA. You could focus locally and build the reverse.ย 

Whoโ€™s jumping on this?

Helping people send money back home is a big deal

Whoโ€™s talking about this?

  • r/digitalnomad (2.3M), r/expats (194k), r/CryptoCurrency (9.9M)

  • African Facebook groups: African Diaspora (328k), Kenyan Diaspora (157k), South Africans Worldwide (302.k).

Size of market

  • Just 5% of the 20 million African diaspora is 1 million users; at $100 per month, itโ€™s R17 billion in transfers.

  • Just 5% of 2.4 million immigrants in SA is 120k; at $100 pm, itโ€™s R200 million transfers.

A MESSAGE FROM OUR FRIENDS AT OCFO

Youโ€™re Scaling Fast, But is Finance Keeping Up?

๐Ÿง Take the 90-second quiz ambitious founders are using to see if their business needs CFO supportโ€ฆ

Growth requires proactivity โ€” donโ€™t let finance be the bottleneck.

If you're chasing numbers, juggling spreadsheets, or second-guessing your reports, itโ€™s a sign. You might need senior finance support. But how do you know for sure?

โœ” Take OCFOโ€™s quick quiz to find out if itโ€™s time to bring in a CFO โ€” a trusted advisor who can sharpen strategy, clean up reporting, and extend your teamโ€™s capacity without adding full-time overhead.

Youโ€™re already building something big โ€” finance canโ€™t afford to lag behind.

The right CFO support isnโ€™t a luxury; itโ€™s a growth multiplier. Take the quiz, get clarity, and let OCFO assist you in driving your business forward with expert, flexible CFO services.

Take the Quiz Now โ†’

IN SHORT

The easiest way to get smarter on SA techโ€ฆ

๐Ÿ“ˆ FinTechs Float Together. Local FinTechs Float and Adumo have teamed up to offer in-store shoppers split payments over four interest-free months using their credit card. With retailers like Tyremart and Cellucity on board, this platform is set to unlock more bang for your buck. Feels like a win-win.

๐Ÿšซ Licence Revoked Drama. South Africaโ€™s FSCA just yanked Banxso's financial services licence. They were caught in a storm of consumer complaints, alleged fund mishandling, and a cheeky deepfake ad scandal featuring big names. They're now planning a legal salsa to contest the decision. Hmm... legal fireworks ahead?

๐Ÿ” Google's New AI Toy Hits SA. Google's snazzy Veo 3 video tool is now available in South Africa, letting users craft short, AI-powered clips. But here's the kicker: Itโ€™s already causing a stir globally with some eyebrow-raising, unedited content popping up on social media. Looks like managing AI's creative freedom isn't as easy as it sounds.

๐Ÿ“ฑ Rain Rolls Out the Loop. Rain just dropped some new tech: The Loop, merging portable sound, 5G connectivity and a camera into one funky gadget. Starting at R475/month, it lets you tote your Wi-Fi and tunes just about everywhere the Loopzones reach. It supports both 4G and 5G and offers smart SIM switching. Takes us back to carrying around a Discmanโ€ฆ

โœ… The Stack. Founders need tools and suppliers they can trust. Check out our Founderโ€™s Stack with full-funnel tech performance marketing by Stream, hardware, software, acceleration and funding for remarkable builds with Octoco and loads more vital startup tools & services.

WHEN FOUNDERS BUILD TOGETHER

Happening over at The Founder Collab

Automation, AI and sales have all been hot topics lately as more than 100 South African founders share their learnings and build startups together, faster. Here is whatโ€™s been going down in SAโ€™s most vibrant Startup community :

  • ๐Ÿ‘ท๐Ÿผโ€โ™€๏ธ We got into the details of how to land a B2B sale with a corporate, and members shared their success.

  • ๐Ÿ‘ท๐Ÿผโ€โ™€๏ธ We celebrated two community members launching an app together after having met in The Founder Collab.

  • ๐Ÿ‘ท๐Ÿผโ€โ™€๏ธ We are getting ready for an automation and AI masterclass: How to automate your business from day oneย this coming Friday.

PLUS: Office hours every week, free consults with startup specialists and the best startup vibes in SA guaranteed.

Come build with the founders of The Open Letter and more than 100 other founders and side hustlers at The Founder Collab.

The Founder Collab

WHAT YOU SAID

Coming homeโ€ฆ

Yesterday, we told you about this new township backroom rental platform and asked about the best use for your backyard. Most wanna grow their own vegโ€ฆ

๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ ๐Ÿฅฌ A garden (organic spinach and vibes) (36%)

๐ŸŸจ๐ŸŸจ๐ŸŸจ๐ŸŸจ๐ŸŸจโฌœ๏ธ ๐Ÿ”ฅ A braai spot (obviously) (31%)

๐ŸŸจ๐ŸŸจ๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿ›๏ธ A rental room (hello, passive income) (18%)

โฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿ’ˆ A side hustle HQ (hair salon, car wash, you name it) (5%)

๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿšซ Donโ€™t have a backyard โ€“ too much upkeep anyway (10%)

Your 2 centsโ€ฆ

โ

โ€œThe results are interesting, we want to grow our own veg and braai in a great garden. This shows the demographic of the readers.โ€

Liesl

Backyard braaiers, one and all, eh, Liesl? ๐Ÿ”ฅ

โ

โ€œMost voting for gardens: How many are backyard dwellers? A whatsapp comms on how to garden would be awesome to educate the masses on composting, communal gardens (for those who donโ€™t have space) or even eco-toilets (keep our stresst clean).โ€

Natalie-Jane

Not a bad idea, Natalie-Jane. WhatsAppโ€™s def the channel for it. ๐ŸŒฝ

โ

โ€œForget organic spinach โ€” arabica coffee trees everywhere.โ€

Chris

Indeed, Chris! Not many local producers, so prolly also a big agri market opportunity. โ˜•

โ

โ€œTo utilise your backyard for a rental or side hustle is a great way to make a bit of extra cash, or help pay on that mortgage. But on the other hand this infringes on your privacy, and if you are a private person, the backyard should be used for braai vibes with your friends.โ€

Charmaine

Exactly, Charmaine. To each their own. ๐Ÿฅณ

LOVE IT?

ADVERTISE IN THE OPEN LETTER

Engage SA business decision-makers through The Open Letter

  • 61%+ of our audience have more than 12 years of work experience.

  • 65% are in senior/decision-making roles where they work

  • 38% work for companies with more than 500 employees,

Reply to this email to get started.

THANKS FOR READING

Squad

How are you feeling about todayโ€™s Open Letter?

  • ๐Ÿ’š Needs some work
  • ๐Ÿ’š๐Ÿ’š Solid, but room to level up
  • ๐Ÿ’š๐Ÿ’š๐Ÿ’š Nailed it โ€” I loved this!

Login or Subscribe to participate

KEEP READING

๐Ÿš‘ A Better Way to Send Gogo's $95 Billion

Plus: SAโ€™s floating FinTechs ๐Ÿ’ธ, fin license drama & a new gadget from Rain.

Hi {{ FIRSTNAME | there, }}

Need a laugh? Try Jake the Rizzbot complimenting peepsโ€™ outfits in Gen Alpha. Built by Chinaโ€™s Unitree Robotics, heโ€™s a fun toy that you can own, but itโ€™ll set you back almost R300k. Hereโ€™s more antics, nephew. ๐Ÿฆพ

Donโ€™t Miss This!

Weโ€™ve got your AirPod 4s right hereโ€ฆ and you can pick them up on 31 July.

All you have to do is share The Open Letter with a friend or family member whoโ€™ll love it. Once we confirm with them, you get 1 entry. However many peeps you share it with (and they confirm), thatโ€™s how many entries you get and the chances you have to win them.

Weโ€™ll have a lucky draw on 31 July, so make sure you get enough entries โ€” competition details here.

How to win: Use your unique link to get cracking: {{rp_refer_url}}.

And check up on your referrals here: {{rp_referral_hub_url}}, so you can @ your friends if theyโ€™re not confirming fast enough.

TRENDING NOW

From London With Love (And A Prepaid Clinic Visit)

Immigrants sending money back home is big business, and we found a novel startup idea thatโ€™s ripe for a local versionโ€ฆ

There are roughly 20 million African diaspora working and living outside the continent. Just under 1 million of those are South Africans, half of whom live in the UK, Australia and Canada. And, like most migrants, they regularly support family back home financially.ย 

In 2024 alone, nearly $95 billion was sent to Africa in remittances to elderly parents, grandparents and other family members. And most of this money goes toward basic household needs and expenses like food, housing, and transport.

The opportunity

Money earned abroad often stretches further in Africa due to favourable exchange rates: A British Pound gets you ~ R24, an Aussie Dollar R11, and a Canadian Dollar slightly more at ~ R13 in SA. And thatโ€™s a powerful financial tool in a localโ€™s hands โ€” stronger currencies converted to weaker ones supercharge the support back home.ย 

A big worry when youโ€™re working abroad is medical emergencies back home. Especially if loved ones donโ€™t always have enough money to cover the costs. Now imagine the possibilities of formalising those diaspora dollars (or pounds) into bundled socialโ€‘impact services like healthcare. You could deliver value, reliability and dignity while ensuring accountability and scalability.

Jokeโ€™s on you Doc, that CT Scan in Alberton costs the same as a Flat White in Aucklandโ€ฆ

Whoโ€™s working on this

Susu is a Frenchโ€‘SAS InsurTech startup offering diasporaโ€‘funded health plans for African families. Subscribers pay abroad in strong currencies, and Susu delivers local healthโ€‘care packages covering consultations, chronicโ€‘disease support, maternal care, emergency evacuation and repatriation in countries such as Cรดteโ€ฏdโ€™Ivoire, Senegal, Cameroon and DRโ€ฏCongo.ย 

It transforms raw remittance into structured, impactful health coverage, giving families certainty and insurers scale through diaspora funding.ย 

Thereโ€™s a real opportunity for a local FinTech or MedTech startup to replicate this model locally โ€“ 1 million South Africans (20 million Africans) working abroad sending 10x-plussed amounts back home, could get subscriptionโ€‘funded coverage aimed at Ouma or Goggo.

Another way to look at it? There are 2.4 million foreign nationals working in SA. You could focus locally and build the reverse.ย 

Whoโ€™s jumping on this?

Helping people send money back home is a big deal

Whoโ€™s talking about this?

  • r/digitalnomad (2.3M), r/expats (194k), r/CryptoCurrency (9.9M)

  • African Facebook groups: African Diaspora (328k), Kenyan Diaspora (157k), South Africans Worldwide (302.k).

Size of market

  • Just 5% of the 20 million African diaspora is 1 million users; at $100 per month, itโ€™s R17 billion in transfers.

  • Just 5% of 2.4 million immigrants in SA is 120k; at $100 pm, itโ€™s R200 million transfers.

A MESSAGE FROM OUR FRIENDS AT OCFO

Youโ€™re Scaling Fast, But is Finance Keeping Up?

๐Ÿง Take the 90-second quiz ambitious founders are using to see if their business needs CFO supportโ€ฆ

Growth requires proactivity โ€” donโ€™t let finance be the bottleneck.

If you're chasing numbers, juggling spreadsheets, or second-guessing your reports, itโ€™s a sign. You might need senior finance support. But how do you know for sure?

โœ” Take OCFOโ€™s quick quiz to find out if itโ€™s time to bring in a CFO โ€” a trusted advisor who can sharpen strategy, clean up reporting, and extend your teamโ€™s capacity without adding full-time overhead.

Youโ€™re already building something big โ€” finance canโ€™t afford to lag behind.

The right CFO support isnโ€™t a luxury; itโ€™s a growth multiplier. Take the quiz, get clarity, and let OCFO assist you in driving your business forward with expert, flexible CFO services.

Take the Quiz Now โ†’

IN SHORT

The easiest way to get smarter on SA techโ€ฆ

๐Ÿ“ˆ FinTechs Float Together. Local FinTechs Float and Adumo have teamed up to offer in-store shoppers split payments over four interest-free months using their credit card. With retailers like Tyremart and Cellucity on board, this platform is set to unlock more bang for your buck. Feels like a win-win.

๐Ÿšซ Licence Revoked Drama. South Africaโ€™s FSCA just yanked Banxso's financial services licence. They were caught in a storm of consumer complaints, alleged fund mishandling, and a cheeky deepfake ad scandal featuring big names. They're now planning a legal salsa to contest the decision. Hmm... legal fireworks ahead?

๐Ÿ” Google's New AI Toy Hits SA. Google's snazzy Veo 3 video tool is now available in South Africa, letting users craft short, AI-powered clips. But here's the kicker: Itโ€™s already causing a stir globally with some eyebrow-raising, unedited content popping up on social media. Looks like managing AI's creative freedom isn't as easy as it sounds.

๐Ÿ“ฑ Rain Rolls Out the Loop. Rain just dropped some new tech: The Loop, merging portable sound, 5G connectivity and a camera into one funky gadget. Starting at R475/month, it lets you tote your Wi-Fi and tunes just about everywhere the Loopzones reach. It supports both 4G and 5G and offers smart SIM switching. Takes us back to carrying around a Discmanโ€ฆ

โœ… The Stack. Founders need tools and suppliers they can trust. Check out our Founderโ€™s Stack with full-funnel tech performance marketing by Stream, hardware, software, acceleration and funding for remarkable builds with Octoco and loads more vital startup tools & services.

WHEN FOUNDERS BUILD TOGETHER

Happening over at The Founder Collab

Automation, AI and sales have all been hot topics lately as more than 100 South African founders share their learnings and build startups together, faster. Here is whatโ€™s been going down in SAโ€™s most vibrant Startup community :

  • ๐Ÿ‘ท๐Ÿผโ€โ™€๏ธ We got into the details of how to land a B2B sale with a corporate, and members shared their success.

  • ๐Ÿ‘ท๐Ÿผโ€โ™€๏ธ We celebrated two community members launching an app together after having met in The Founder Collab.

  • ๐Ÿ‘ท๐Ÿผโ€โ™€๏ธ We are getting ready for an automation and AI masterclass: How to automate your business from day oneย this coming Friday.

PLUS: Office hours every week, free consults with startup specialists and the best startup vibes in SA guaranteed.

Come build with the founders of The Open Letter and more than 100 other founders and side hustlers at The Founder Collab.

The Founder Collab

WHAT YOU SAID

Coming homeโ€ฆ

Yesterday, we told you about this new township backroom rental platform and asked about the best use for your backyard. Most wanna grow their own vegโ€ฆ

๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ ๐Ÿฅฌ A garden (organic spinach and vibes) (36%)

๐ŸŸจ๐ŸŸจ๐ŸŸจ๐ŸŸจ๐ŸŸจโฌœ๏ธ ๐Ÿ”ฅ A braai spot (obviously) (31%)

๐ŸŸจ๐ŸŸจ๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿ›๏ธ A rental room (hello, passive income) (18%)

โฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿ’ˆ A side hustle HQ (hair salon, car wash, you name it) (5%)

๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿšซ Donโ€™t have a backyard โ€“ too much upkeep anyway (10%)

Your 2 centsโ€ฆ

โ

โ€œThe results are interesting, we want to grow our own veg and braai in a great garden. This shows the demographic of the readers.โ€

Liesl

Backyard braaiers, one and all, eh, Liesl? ๐Ÿ”ฅ

โ

โ€œMost voting for gardens: How many are backyard dwellers? A whatsapp comms on how to garden would be awesome to educate the masses on composting, communal gardens (for those who donโ€™t have space) or even eco-toilets (keep our stresst clean).โ€

Natalie-Jane

Not a bad idea, Natalie-Jane. WhatsAppโ€™s def the channel for it. ๐ŸŒฝ

โ

โ€œForget organic spinach โ€” arabica coffee trees everywhere.โ€

Chris

Indeed, Chris! Not many local producers, so prolly also a big agri market opportunity. โ˜•

โ

โ€œTo utilise your backyard for a rental or side hustle is a great way to make a bit of extra cash, or help pay on that mortgage. But on the other hand this infringes on your privacy, and if you are a private person, the backyard should be used for braai vibes with your friends.โ€

Charmaine

Exactly, Charmaine. To each their own. ๐Ÿฅณ

LOVE IT?

ADVERTISE IN THE OPEN LETTER

Engage SA business decision-makers through The Open Letter

  • 61%+ of our audience have more than 12 years of work experience.

  • 65% are in senior/decision-making roles where they work

  • 38% work for companies with more than 500 employees,

Reply to this email to get started.

THANKS FOR READING

Squad

How are you feeling about todayโ€™s Open Letter?

  • ๐Ÿ’š Needs some work
  • ๐Ÿ’š๐Ÿ’š Solid, but room to level up
  • ๐Ÿ’š๐Ÿ’š๐Ÿ’š Nailed it โ€” I loved this!

Login or Subscribe to participate

KEEP READING

View all posts โ†’

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Whether youโ€™re building, scaling, operating, investing, or just curious, The Open Letter keeps you in the loop and ahead of the curve.

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