Fresh enough? While the US is losing its mind over astounding numbers of UFOs in New Jersey, calling a state of emergency over whatโre clearly drones, a group of European scientists have found a way to measure water purity using cyborg clams and oysters. Fun times!
In this Open Letter:
Prepaid mobility: Getting 3 million South Africans some wheels.
Techy sangomas, SAโs highest-paid CEOs & Amazonโs local jobs.
Going global: How to take your SA startup up overseas.
Which SA startup is real? The people have spoken.
Short on ideas?ย Share this and get 100+ SA startup ideas.
Together with:
Did someone forward you this email? Join {{active_subscriber_count}} South Africans reading The Open Letter by signing up here.

TRENDING NOW
Getting 3M South Africans Their Pre-Paid Wheels
Getting a new set of wheels in South Africa is painfulโฆ
Car prices have climbed faster than inflation in the last 30 years (some say over 744%!), with the average new car price now being R392โ174.
The average salary in SA in 2023 was R31โ300 before tax (and other deductions)...
And, once Uncle SARS has taken their slice of your salary pie, this comes to around R26k, making a R10k per month car repayment nearly 40% of your take-home. Eeeeeeekโฆ
The motor industry has tried to make it โmore affordableโ to purchase a car, from balloon payments to payment holidays, and even stretching out the โnormalโ 5-year/60-month payment terms to 72 months and,ย more recently, 96 months.ย
96 months' worth of car payments. Sheeshโฆ
Not to mention, when someone wants to buy a car, they have to go through the painful process of applying for it, only to have around 70% of applications getting declinedโฆ
We work hard for our money.
For most of SA, owning a car is simply not on the table. But that doesnโt mean there arenโt times or extended seasons when you need a car and would happily pay. Think:ย
A contract or work that requires more travelling
A period where you need a car before relocating
Extended work in a remote location
A company you work for provides you with a vehicle without wanting to buy it.
But thereโs an interesting trend amongst South Africans. We flippen love prepaidโฆ (thanks Vodacom for introducing the prepaid concept to the world back in 1996)โฆ
The local prepaid wheels player
This is where local startupย FlexClubย might just be onto something. Founded in 2019, FlexClub initially helped Uber drivers become owners of the cars they drive. However, after learning from this experience, it now offers prepaid mobility to anyone who qualifies, effectively letting users subscribe to use a new car on a month-to-month basis.
FlexClub lets you build a pay-as-you-go car plan: Pick a date of when you want to collect your car, how long you wanna keep it (how many months), choose your car (youโve got options between R5โ600 and R30โ900 per month) and how much mileage you intend to put on the car (3โ000kms is the standard). And Bobโs your uncleโฆ
Avis supplies their cars, so you know theyโre legit, and you have a whole fleet to fall back on.
Ok, but what about services, insurance, and other maintenance work?
Every car in the network is new, so you wonโt get one older than 1 year (or with more than 36,000 km on the clock). If your car needs service, simply return it to Avis and swap it out for another oneโฆ
What about the excess?ย
Donโt worry. Avis fleet insurance covers cars; you're only liable for the excess.
We chatted with FlexClub founder Tinashe Ruzane recently, and theyโre seeing an interesting trend where around 20% of their subscribers already have vehicle financing and are using FlexClubโs prepaid subscription model to get a second car for their spouse or a child.
But thereโs a little something extra to FlexClub: In addition to their own public-facing brand, FlexClub also offers the solutions as a platform for other businesses called Reflex. This allows other brands (think large insurer, Telco or bank) to launch their own branded pre-paid mobility offering using the same tech that is powering FlexClub.
With car prices soaring, finance terms stretching, and new car features shooting for the moon, could FlexClub change the way we get mobile in South Africa? Weโre watching this space.

IN SHORT
A little something for the braaiโฆ
๐ค Take a Look Around. Local e-health startup Envisionit Deep AI is collaborating with German multinational pharmaceutical and biotechnology company Bayer to further advance the future of AI-driven medical imaging diagnostics. Nice to see SA startups making strides in biotech.
๐ฆ We have a unicorn! Tyme Group, owners of Tyme Bank in South Africa and operations in the Philippines, raised US$250 million, the largest fintech raise this year in South-East Asia, valuing the business at US$1.5 billion and giving it a unicorn status. The money will be used to further expand, specifically into Vietnam and Indonesia.
๐ผย Jobs Jungle.ย The jobs market is a jungle out there, but Amazon is currentlyย hiring for 93 rolesย in SA, the bulk of which are in tech-related fields: 30 in Operations, IT, and support, 18 in Software Development, and 2 each in Machine Learning Science, Technical Project/Program/Product Management, and Systems, Quality, and Security Engineering.
๐ชถย Tradition goes Tech.ย SAโs traditional healers are using theย Ngoma appย to deliver services to their clients digitally. The app allows users to book virtual sessions and buy products from vetted traditional healers, allowing more people to access this ancient practice.
๐ฉ Like a Boss. The CEOs of SAโs top 200 JSE-listed companies have pulled in an average of R250k every day in 2024, according to PwCโs 2024 Directorsโ Remuneration and Trends Report. Bob van Dijk, (former Naspers CEO) topped the tables at R330 million for the year, while the lowest-paid CEO struggled to make ends meet at R22.5 million.
๐ฏย The Stack.ย Founders need trustworthy tools and suppliers. Ourย Founderโs Stackย includes an easy-to-apply R5M business facility fromย Lula, next-level authority building withย Stream,ย and loads more vital startup tools and services.

BUILDERโS CORNER
Setting Up Offshore from South Africa
In collaboration with Dommisse Attorneys Inc.
Expanding offshore can feel overwhelming, but with the right approach, it opens up exciting opportunities for your business. We teamed up with the experts at Dommisse Attorneys Inc. to outline the four critical steps to getting it right.

Step 1: Clarify Your Offshore Goals
Offshoring isnโt just about earning foreign currency โ it comes with legal and tax implications, including South Africaโs exchange control regulations. Offshore entities must meet requirements like having a โplace of effective managementโ and a โforeign business establishment.โ Translation: your offshore company needs real operations and decision-makers to comply and avoid hefty tax consequences.
Be aware of exchange control rules: for instance, licensing intellectual property (IP) to a related offshore entity requires approval, and selling the IP outright is prohibited. While offshoring IP is possible, following the correct steps is essential.
Step 2: Pick the Right Structure
How you structure your offshore entity matters. Here are the two main options:
Mirror Structure
OffshoreCo mirrors SACoโs (your South African companyโs) shareholding, creating a parallel group structure. A stapling agreement links the entities, ensuring any share movements in SACo are mirrored in OffshoreCo. Investors buy equal shares in both companies and benefit from their respective growth.Holding Company Structure
OffshoreCo becomes SACoโs parent company. Global investors often prefer this structure for its simplicity and familiarity, but it creates a loop structure that demands strict compliance and additional reporting obligations.
Your choice impacts everything from taxes to investor relations. Factors like shareholder numbers or high valuations might make a mirror structure more practical, while others may favour the streamlined benefits of a holding company.
Step 3: Choose the Right Jurisdiction
The location of your offshore company is crucial. Your choice should align with your goals, target markets, and investor expectations.
Popular destinations offer tax efficiency, business-friendly environments, and less red tape. But donโt stop there โ some jurisdictions provide specific grants, tax incentives, or strategic benefits tailored to your industry. Consider long-term advantages, compliance costs, and potential risks before settling on a destination.
Step 4: Assemble the Right Team
Success in offshoring depends on your team. Experienced legal and financial advisors are non-negotiable. Theyโll guide you through the complexities of compliance, exchange controls, transfer pricing, and ongoing obligations, helping you stay ahead at every step.
If global expansion is on your horizon, reach out to Dommisse Attorneys Inc.

BUILDING TOGETHER
Happening over at The Open Collab
In the last few days alone, in our online community, weโฆ
Celebrated Carlin and Nathasha becoming the go-to guys for startup info at work!
Got the inside track on B2B sales from the pros.
Celebrated Timโs โpaying it forwardโ programme for NGOs.
Welcomed a host of new members โ so many ๐ฅ local builders in here.
Celebrated Elijah and Daneiโs road trip to deliver Finmaster orders.
Did the โwhoโs on holiday yetโ roundup and got some lekker watering-hole leads.
Celebrated The Open Letterโs 275% growth in 2024 โ with a promise of a masterclass coming soon.
Thinking about joining The Open Collab?
Supercharge your network in the SA startup landscape โ get that introduction, get that customer, or meet that partner.
Get feedback on your products, services and/or offers from others who have built and are building their own products right now.
Join all our online and in-person events for free!
Exclusive 1-on-1 sessions with startup consultants.
SAโs only dedicated tech startup and scale-up founder community.

HAPPENING SOON
Upcoming Events
17 January 2025 โ Sales Masterclass โ Online: Come learn and ask questions directly to pros โ Exclusive to members of The Open Collab community.
24 November 2025 โ Offshoring Case Study โ AMA: Get firsthand insights into what it takes to take your company global from SA โ Exclusive to members of The Open Collab community.
31 January 2025 โ Fundraising 101 โ AMA: Weโve invited founders and teams whoโve recently raised funding to give you the ins and outs of securing investment โExclusive to members of The Open Collab community.
View all our upcoming events here.

WHAT YOU SAID
AI for robotsโฆ
Last Friday, we asked if you could spot the real SA startup, and a good few recognised Stellenbosch AI traffic management system Quebit by Bytefuseโฆ
๐จ๐จ๐จ๐จ๐จโฌ๏ธ ๐ฆ The first drone delivery service for wildlife medicine was piloted by a Cape Town-based startup. (26%)
๐จ๐จ๐จโฌ๏ธโฌ๏ธโฌ๏ธ ๐ค A local fintech app is South Africaโs biggest export by revenue. (18%)
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉโฌ๏ธ ๐ฆ An AI system to optimise a robotโs timing, reduce congestion, and improve traffic management. (26%)
๐จ๐จ๐จ๐จ๐จ๐จ ๐ A Johannesburg-based company built the first reusable rocket to rival SpaceX. (30%)
Your 2 centsโฆ
โI wonder if the AI system will be effective when the robots aren't working?โ
Great question, William! Ha ha, yeh apart from managing traffic, the systemโs meant to allow authorities to do remote maintenance. So guessing theyโre banking on it never going downโฆ? ๐คท
โThis is something I have imagined regularly. This would be awesome to see something like this in practice.โ
Psst, head down to Stellenbosch, Keegan. They are running a pilot, and the numbers look promising. ๐
