Deep into AI? Nvidia ($4.5 trillion market cap) made 100 AI investments in the last 2 years, including 10 of $1bn+, 13 of hundreds of millions and 9 of $100 million or more.
In This Open Letter
Big Deal: How Takealot is using its savvy to help others succeed.
Local:ย Cape Townโs electric business & why Absaโs going mobile.
Global:ย Fitness is the new Tinder as Strava prepares for IPO.
Founderโs Corner:ย Faster research & better finance with AI.
Today in history: The day SA got its first electric lights.
Online Marketing in the Age of AI
AI is reshaping how brands connect, convert and compete, but whatโs noise and whatโs worth shipping right now?
Weโve assembled a team of experts: Garth Manthรฉ, founder & CEO of BYCOB; James Freemantle, founder of FMG Digital; and Othelo Vieira, technical product lead at Cloud On Demand, to unpack strategies of how modern SA companies use AI to reach customers and convert.
Plus: Loads of other crucial SA tech & business insights, great food, awesome company and networking on 30 October in Cape Town.
TRENDING NOW
Takealot Wants to Help Every SA Store Succeed
You donโt become SAโs largest player in the R96bn e-commerce game without learning a thing or two โ and now theyโre helping propel others forwardโฆ
โOnline marketplaces are more logistics businesses than they are anything elseโ, a paraphrased comment made by Nile co-founder, Louis de Kock, when we recently had him on our podcast, How Would You Build It.ย
And he should know.ย
Before founding Nile, which has gone on to raise R200 million in its most recent funding round to become the premium online marketplace for all things agri, Louis worked at Amazon, where he saw just what a big impact logistics has in successful e-commerce businesses.
Local e-commerce giant Takealot came to the same realisation. With very few options for delivery at the time, the Takealot group acquired Mr D in 2014, when it was still Mr Delivery, founded in the pre-app era and working to build out a network of food delivery drivers.ย
But since food deliveries are typically concentrated around lunch and dinner time, you had drivers idle in between. And, given their distribution capability and experience, it made sense to start delivering packages during non-peak times.

Today, Mr D boasts more than 15โ000 drivers, each making roughly 15โ20 deliveries a day, making it one of SAโs largest and most comprehensive delivery networks.ย
And now theyโve opened it up to others in e-commerceโฆ
Power to the players
In a move that is set to drive SAโs e-commerce segment even further, Takealot Group recently announced Takealot Fulfilment Solutions (TFS), which allows third-party e-commerce players to use Takealotโs fulfilment solutions.ย
So you can now have a hyper-niche or mom-and-pop style online store, but get your goods delivered by some of SAโs best.
Itโs the power of Takealot open to allโฆ
๐ฆ Last-mile delivery: On-demand delivery of your goods to customers.
๐ณ๏ธ Freight forwarding: Shipping your e-commerce sales to customers abroad.ย
๐ Courier services: Helping get Takealot marketplace sellersโ goods to and from distribution centres.
โ๏ธSupply chain solution: Warehousing, logistics software solutions and even international sourcing.
And it makes sense for the Takealot Group.
This gives them the kind of scale that can really up profitability and, in doing so, help the rest of the Takealot business reduce costs and indirectly benefit.
Weโre watching this spaceโฆ
PS: We are hosting Takealot Group CEO Frederik Zietsman on our main panel at our 30 October event in Cape Town, Future of E-commerce.
FOUNDERโS CORNER
3 Things for SA Business Builders
AI for your finance function. Join Outsourced CFOโs Dana Pretorius on Oct 15 for a LinkedIn Live on automating finance with AI. Register here.
Human research on any topic/industry. Sider is a tool that finds, highlights and summarises credible sources into full reports with citations in minutes. See more.
Find your next business idea. Govchainโs AI generator suggests startup ideas tailored to your skills, budget and the South African market. Try it here.
Lula proudly sponsors Founderโs Corner.
Lula is South Africaโs first business-only banking suite, offering fast, flexible funding and frictionless banking built exclusively for SMEs. Experience business-class banking and funding now.
FROM OUR FRIENDS AT DOMMISSE ATTORNEYS
Taking Your Startup Global
Hereโs how we break down the barriersโฆ
South African startups are building world-class tech, but many donโt realise their IP is stuck in a value-eroding system of exchange controls requiring SARB approval, formal audits and slow, uncertain processes most investors want to avoid.
But what if your idea is a global player?
Offshore IP (expanding your business operations while building your intellectual property outside of SA in markets investors love) changes everything. It gives global investors confidence, protects company value in hard currency, and enables cleaner exits when it counts.ย
The thing is, most SA founders donโt pursue it, or start too late, because they think IP offshoring is too complex or overwhelming. Not anymore.
The game changer
Dommisse Attorneys worked with the SA SME Fund, SAVCA and Endeavor to create the IP Strategy Flow โ an open-sourced framework for SA founders to establish their IP offshore and ensure they build a globally recognised business from day one.ย
Itโs legally sound, regulator-aligned, and designed to meet global investor expectations without relocating your team.
IN SHORT
Something new in tech & businessโฆ
๐ฑ Absa Enters MVNO Chat. Absa is planning to join the MVNO fray, becoming the last major SA bank to jump in, with its delay attributed to being able to offer its customers a โunique offering based on customer insightsโ. Unsurprising considering how well mobile is doing for Capitecโฆ
๐โโ๏ธ Stravaโs IPO Sprint. Strava plans to hit the public market as Gen Z swaps dating apps for running clubs, with the popular fitness app standing at a $2.2 billion valuation. Looks like fitness is the new Tinder.
๐ Mother Cityโs Electric Atmosphere. Golden Arrow buses are aiming for 120 electric buses cruising around Cape Town by year-end, highlighting a massive push towards greener transport. With 80 buses already covering 80โ000km in a week, they're ambitiously charging ahead despite higher financing costs. Very interesting.
๐ Canal+ Close to Full Takeover. Canal+ has nabbed a hefty 94.39% of MultiChoice shares by investing over R27 billion. But the remaining 5% who arenโt budging require a legal provision that allows a company to effectively force shareholders to sell their stake at the agreed-upon price. *searches the back of the cupboard for any MultiChoice shares
โ The Stack. Founders need reliable tools and suppliers. Thatโs why our Founderโs Stack gives you real-time AI insights from Sidekick Lab, zero-monthly-fee bank accounts and business loans in 4 minutes from Lula, plus loads more vital startup tools & services.
LOVE IT?
WHAT YOU SAID
Send helpโฆ
Yesterday, we showed you how Parents Sense gives SA parents superpowers with science-backed AI advice, asking about the hardest part of parenting to perfect. Most say โall of itโโฆ
๐จ๐จ๐จ๐จโฌ๏ธโฌ๏ธ ๐ถ Sleep schedules that never stick (29%)
โฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ฝ๏ธ Feeding routines (and whatโs โnormalโ) (0)
๐จ๐จ๐จโฌ๏ธโฌ๏ธโฌ๏ธ ๐ฉบ Health scares and late-night Googling (24%)
โฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐งธ Keeping them stimulated and on track (6%)
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ ๐คทโโ๏ธ All of the above. Send help. (41%)
Your 2 centsโฆ
โI feel like feeding and asleep routine is an ever-changing battle; as long as you understand their signals then it makes things easier. But health scares and late-night googling is the worst! Especially Sunday evenings when no doctors are open but only emergency rooms (which you want to avoid)!โ
So true, Michelle! And then how often does Baby have a big scare and you race to the hospital only for them to be 100% fine the moment the doc arrives? ๐งธ
TODAY IN TECH HISTORY
SA gets its first electric lights
On 13 October 1881, Cape Townโs Adderley Street and Station were the first places to get electric lights in South Africa. And we were actually quite in step with the rest of the world back then โ England and New York also only got their first electric lights that same year.
But that Cape Town installation wasnโt permanent; it was just a generator hooked up to lights. SAโs first official entire town lit up by an actual permanent power plant was Kimberley in September 1882 (second in the world).
AROUND THE WEB
Cool tools & fun tech to brighten your day
๐ Tool to Try: Humaniser rewrites AI text to sound natural and pass AI detectors.
๐ Thatโs Interesting: The US military gives dogs higher ranks than their handlers, to force the humans to respect them.
๐พ Next Level: Watch pro tennis players try the impossible shot at last weekโs Shanghai Masters.
๐ง Hack: Learning a new skill? Spend 20% of your time learning and 80% doing or practising it.
๐ข Wow Site: FleetLeaks is a real-time database to track illegal, sanctioned and โshadowโ boats in our oceans.
THE FOUNDER COLLAB
You need luck, but how do you get it?
Most successful founders will agree, to make it big, you need some luck.
But how does one increase one's chances of success when luck plays such a big role? Increase your surface area of luck!
โ
Meet more people
โ
Get faster feedback on your product builds
โ
Make faster progress when you are stuck with expert help.
Thatโs what The Founder Collab, SAโs premium community for startup founders, does. Weekly opportunities to meet other founders, get feedback, get unstuck and a network unlike any in SA.
Itโs a surefire way to increase your surface area of luck.
THANKS FOR READING
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