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Wesley Dorning | Sebenza

A South African startup is turning minibus taxis into mobile Wi-Fi hotspots — connecting commuters and creating a new kind of digital marketplace.

The global push to get more people online is gaining momentum, from Starlink’s satellite internet to local innovations closer to home. In South Africa, where millions still lack reliable access, homegrown solutions are stepping up.

Sebenza Wi-Fi is one such startup. They’re offering free Wi-Fi to minibus taxi commuters, tackling key connectivity gaps while unlocking powerful insights into user behaviour. In the process, they’re building a platform that activates both consumers and brands through a dynamic marketplace.

Listen now on your favourite platform.‍

Youtube

Spotify

Apple

Or skip to the highlights:

02:48 Sebenza elivator pitch

04:26 How to identify and pursue opportunities

07:44 How to unlock the untapped market

11:24 How the first mover creates trust

20:26 Getting B2B sales for your marketplace

22:21 Managing your data

25:09 What does the future look like for future internet connections with Starlink

31:19 Growing your team as you scale

36:09 Building the tech for your startup

41:31 Lightning round

Keep Reading

🛏️ Solving SA's R22bn Sleep Dilemma

🛏️ Solving SA's R22bn Sleep Dilemma

⚽ Cutting Down Your Half-Time Tax

⚽ Cutting Down Your Half-Time Tax

🇿🇦 Creating 2.4 Million SA Business Moments

🇿🇦 Creating 2.4 Million SA Business Moments

🍋‍🟩 A R114bn Shot From The Karoo

🍋‍🟩 A R114bn Shot From The Karoo

Wesley Dorning | Sebenza

A South African startup is turning minibus taxis into mobile Wi-Fi hotspots — connecting commuters and creating a new kind of digital marketplace.

The global push to get more people online is gaining momentum, from Starlink’s satellite internet to local innovations closer to home. In South Africa, where millions still lack reliable access, homegrown solutions are stepping up.

Sebenza Wi-Fi is one such startup. They’re offering free Wi-Fi to minibus taxi commuters, tackling key connectivity gaps while unlocking powerful insights into user behaviour. In the process, they’re building a platform that activates both consumers and brands through a dynamic marketplace.

Listen now on your favourite platform.‍

Youtube

Spotify

Apple

Or skip to the highlights:

02:48 Sebenza elivator pitch

04:26 How to identify and pursue opportunities

07:44 How to unlock the untapped market

11:24 How the first mover creates trust

20:26 Getting B2B sales for your marketplace

22:21 Managing your data

25:09 What does the future look like for future internet connections with Starlink

31:19 Growing your team as you scale

36:09 Building the tech for your startup

41:31 Lightning round

Keep Reading

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