Cooling off {{ FIRSTNAME | there }}? One Russian city has seen so much snow that people are jumping out of apartment windows and landing safely. Only probs is you canโt find your car in the morning. โ๏ธ
In Todayโs Open Letter
Smart Move: The startup chatting SA through to matric.
Local: SAโs 10-minute licenses & Amazon Lens launches.
Global: Meta, TikTok on trial & funding African startups.
Made on WhatsApp: Parking your yacht on easy mode.
Time to Grow: How to capitalise on SAโs tourism boom.
Tech Opportunities:ย New startup opportunities in SA.
Grab a coffee with us in Cape Town!
Wanna meet the team and some local founders? Come grab a lekker late-afternoon coffee and walk along the promenade with us on Thursday, 5 February.
Our Open Letter Founder Coffee and Walks are intimate, no-pressure gatherings for founders, builders and operators who want to connect with others on a similar journey, enjoy good coffee (included in your ticket) and wind down the day in the great outdoors.
TRENDING NOW
Acing Their Matric on WhatsApp
SAโs 13.4 million school learners and 454k teachers have the same problem: overcrowded classrooms โ but this startup wants to bridge the gap with WhatsAppโฆ
Most schools in South Africa are properly back and in the swing of educating after a somewhat rough start to the 2026 school yearโฆ But now that weโve got most of SAโs learners into classrooms, the real work begins.
See, 81% of South African learners cannot read for meaning by the time they are 10 (typically Grade 4). And itโs not surprising when you consider that more than half of SAโs primary school classrooms only have 1 teacher responsible for educating 40+ learners.

Time and time again, research has pointed to 18 learners being the magic number to ensure peak academic performance, prevent learners from dropping out and ensure equitable access for all students.
So, how we gonna give our kids a better education?
Putting extra lessons at every learnerโs fingertips
Luma is a CAPS-aligned AI-powered educational assistant leveraging WhatsApp to provide a personalised, 24/7 tutor, bypassing the need for high-end hardware, expensive data or even the need to download yet another app.
Pretty nifty considering how 93.8% of SA internet users use WhatsAppโฆ
Luma can assist students from Grade 1 to 12, across all SA school subjects, in all 11 of SAโs official languages. Wow! Yes, thatโs Lumaโs secret sauce: Using a concept called translanguaging, a pedagogical approach that encourages students to draw on all their languages to understand complex material and express ideas.
It stems from the understanding that most learners are taught in their second or third language, so Luma allows students to engage in any of the 11 official languages, helping them master complex concepts in their mother tongue before bridging it back to the English required for CAPS-aligned exams. Mega.
Potential impact
The impact extends beyond students alone. Teachers can use it as a teaching assistant to automate lesson planning and marking, easing the burden of overcrowded classes. Wait, what?
And worried about getting caught out helping your kid complete their science homework? No sweat. Luma helps parents who may feel ill-equipped to help with homework to support their children confidently in their home language. #ParentofTheYear coffee mug loadingโฆ
Listen, we love AI as much as the next person, heyโฆ
But itโs platforms like Luma that are leveraging the tech to democratise learning for all students, and using something like WhatsApp for scale, that have us watching this space.
WHATSAPPโS HOT
They Built What on WhatsApp?!?
Who still books a space by email or phone?
SA startup Berth might have a dedicated app for marina managers, but when it comes to letting yacht and boat owners book a berth, you know they built it on WhatsApp.
But hereโs whatโs really clever:
โ
Boaters submit arrival dates, vessel size and service needs
โ
Marinas approve or decline in minutes, not days
โ
Managers get a live berth map, calendars and vessel history
Instead of forcing busy sailors to download another app, Berth meets them where they already are โ on WhatsApp โ turning days of back-and-forth into a simple chat.
What would you build on WhatsApp today?
Chat Inc proudly sponsors WhatsAppโs Hot
The trusted WhatsApp people powering WhatsApp and Chat Commerce experiences for some of SA's largest and most respected brands, from Lead Acquisition, Outbound Direct Marketing and enterprise-grade transactional chatbot platforms.
Chat Inc started locally, and today it is trusted by brands globally.
READY TO GROW?
How to capitalise on SAโs tourism boom
Hereโs how to know where theyโre coming from, who to target and how much theyโre spending on whatโฆ
SA tourism was up 6.7% in 2025 and spending rose 23% to set a new record for international spending in SA.
But how do local businesses capitalise?
Yoco (SA's largest independent payment provider) analysed the transaction data of over 200โ000 local merchants over the holiday season to tell us exactly: Where tourists are from, how many, what theyโre spending on and how much.
And itโs all in this new seasonal spending report.

Unprecedented tourist spending insights
For example, did you know that most of our tourists come from Europe (about 13%), yet Americans (around 5%) spend more than four times what Europeans do?
Or that any international tourist spends almost triple what locals spend at SA shops and restaurants?
Also find out: Who the biggest tippers are, where most tourists spend their holiday dollars and Yocoโs top 5 data-backed ways to max your income from tourists.
IN SHORT
Hot off the press in business and techโฆ
๐ย GPโs 10-Min License Q. Gauteng is speeding up its Smart Driver Licence Testing Centres (DLTCs) across the province. These centres boast, among other things, licence renewals in around 10 minutes. Very cool.
๐ Africa (Funding) Rising. Despite global funding into the African startup ecosystem decreasing, local investment is on the up, from 25% to nearly 40% of total funding. Very nice.
โ๏ธ Tech on Trial. Meta Platforms, TikTok and YouTube are under the microscope as a trial in California gets underway with a 19-year-old plaintiff alleging she got addicted to these platforms at a young age, causing her to develop mental health issues. Puts phone down and goes outside to touch grassโฆ
๐ Buy What Amazon Sees. Amazon Lens just got rolled out to SA customersโ Amazon shopping apps, letting users search for products using photos, screenshots or barcodes instead of text. Pretty kewl.
๐ Global Reach Built. World-class futurist John Sanei has the insight but needs consistent global visibility. So FDC turned LinkedIn into a positioning engine thatโs driven 6.7 million impressions, 31k+ profile views and steady inbound demand from global audiences.*
* From our partners. Find all the best service providers for your business in our Founder Stack.
YOUR MATES NEED THIS!
The Open Letter is even better when shared
WHAT YOU SAID
Hold the lineโฆ
Yesterday, we showed you Certus AIโs restaurant phone agent, asking what you do when no one answers the restaurant phone. And most will give them a second tryโฆ
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ ๐ Call back in 10 minutes (42%)
๐จ๐จ๐จ๐จ๐จโฌ๏ธ ๐บ๏ธ Immediately click the next result on Google Maps (37%)
๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ฌ Send a message and hope for the best (7%)
๐จ๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ถ Walk in on the night and risk it (14%)
โฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ฅ I have my regular table at my favourite spot (0)
Your 2 centsโฆ
โA great read! Thank you. I'm sold!โ
Lekker! Happy to have you here, Karen. ๐
STARTUP OPPORTUNITIES
4 Boosters to up your game
Early-stage SA tech founders: Get R40k+ business-building tools, including data, cloud architecture support, legal and hiring vetting, 1-on-1 strategy and coaching sessions, plus free event tickets, Microsoft Marketplace access and more when you join The Founder Collab.
Artisan entrepreneurs (18โ35): Allan Gray Makers StartUp Academy offers an 8-month incubation for bricklayers, carpenters, electricians and plumbers. Apply by 30 Jan.
Eastern Cape innovators: TIA Industry Seed Fund supports prototype development (TRL 5โ6) for SMEs and researchers โ extended deadline: 31 Jan.
TVET youth innovators: Students, StartUpAfrica Innovation Olympiads land in SA on 26 May 2026 โ showcase solutions in key economic sectors. Register by 31 Jan.
Want to promote your programme here? Let us know.
AROUND THE WEB
Let it goโฆ
๐ฌ Tool to Try: Web2Labs Studio turns one recording into edited videos and shorts with captions, thumbnails and metadata; ready to post everywhere.
โ Thatโs Interesting: A scientific study once accidentally gave participants 30g of caffeine instead of 0.3g, nearly killing them. Apparently, anything more than 18g is lethal to humans.
๐ง Next Level: The first woman to complete one of the worldโs most challenging vertical climbs, El Capitanโs Platinum Wall, spent 10 days trapped on a cliff due to weather, taking 23 days total โ the longest ascent ever.
๐ Hack: A visual guide showing which countries have won the most Nobel Prizes.
โ๏ธ Wow Site: Asteroid Launcher lets you smash different space rocks into Earth and see the damage unfold.
NEXT STEPS
Hereโs how to get more
Join our online community built for founders and startup/tech enthusiasts called The Founder Collab.
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