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In This Open Letter
Order Up: The SA startup serving restaurant AI to the world.
Local: Making Chinese cars in SA & new AI driving instructor.
Global: Mars menus & world’s most unbreakable phones.
Founder’s Corner: Better SME finance & next-level UGC.
Today in History: When the world got its first iPad.
TRENDING NOW
Helping Restaurants Never Miss Another Booking Again
Globally, the restaurant industry is a $4 trillion (R64 trillion) game, but it’s losing a third of its revenue due to missed phone calls – but this YC-selected SA startup’s got just the thing…
For most restaurants, their phone line is a double-edged sword…
It’s still the most valuable channel for high-value catering, large group bookings and direct orders. But worldwide, restaurants receive between 50 and 187 phone calls per day, and, because of the nature of the industry (mad lunch and dinner rushes), some 40% of calls go unanswered.
In fact, it’s estimated that restaurants lose out on 27% potential extra revenue due to missed calls, losing both direct business opportunities (bookings, orders) and suffering reputational damage.
Especially painful if you’ve paid money to have your spot appear in search engines…

Jim got pretty close to quitting that night…
The startup answering calls from SA to the valley
Certus AI is an autonomous voice agent designed specifically as the digital front-of-house for the hospitality industry. Its specialised AI phone agent ensures no call (and the potential revenue that comes with it) ever goes unanswered.
Able to handle calls 24/7 and integrate directly into over 45 point-of-sale systems, it can help filter calls, so that management only receives what needs to be escalated or sommer send orders straight to the kitchen (with a 98.6% order accuracy) and upsell customers by suggesting sides, drinks or pairings.
And, while they pride themselves on quickly integrating with existing restaurant solutions, Certus AI also caters for old-school kitchens, deploying a Raspberry Pi hardware solution that prints AI-taken orders directly onto physical kitchen tickets. Very cool.
The family business
Certus AI was founded by South African Gurveer Singh, who grew up answering phones at his family’s restaurant. Seeing the silent bleed of missed revenue firsthand, he teamed up with fellow South Africans Adam Gamieldien and Isaac Nichols to build a solution for restaurants around the world to turn every phone call into cash.
The team was selected for the Y Combinator Summer 2025 batch and recently secured $500’000 in pre-seed funding. And, if you’re looking to raise funding, don’t miss our masterclass this Friday (30 Jan) with Keet Van Zyl from VC Knife Capital on what SA founders need to know to raise in 2026 — join our Founder Collab community to get access.
Certus AI is a masterclass in South African hustle meets deep-tech engineering, and proves that even the most sophisticated global solutions can be born from solving a simple problem in a local family business.
We’re watching this space…
FOUNDER’S CORNER
3 Things for SA Business Builders
Why SMEs are leaving banks. Lula’s SVP of business development, David Winter, explains how embedded finance lets businesses access funding directly inside the tools they already use. Listen here.
Let users build inside your product. Legato turns plain-language requests into production-ready apps, workflows and automations embedded directly in your SaaS. See it here.
Model SaaS deals properly. DealQuary lets teams compare pricing in different scenarios, margins and payback in real time — without spreadsheet pain. Check it out.
Lula proudly sponsors Founder’s Corner.
Lula is South Africa’s first business-only banking suite, offering fast, flexible funding and frictionless banking built exclusively for SMEs. Experience business-class banking and funding now.
FROM OUR FRIENDS AT FDC
When your CEO posts, LinkedIn listens
Most companies spend years building a strong brand…
But if your leaders aren’t visible, trusted or heard online, your growth eventually hits a wall. Personal posts perform 5x as well as company posts.
That’s why FDC helps you build what matters:
✅ We turn founders and executives into industry voices.
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From PaySpace to Taylor Brunswick Group, over 300 leaders in 22 countries have used FDC to transform LinkedIn into a channel for real business growth.
If you’re ready to turn your profile into a growth engine, see if you’re the right fit.
IN SHORT
What’s shaking in tech and business…
🚙 Locking It Down. Chinese vehicle manufacturer Chery’s South African division has reached an agreement with Nissan SA to acquire its local manufacturing assets in Rosslyn. The move will secure the facilities and employment for most of the plant’s workforce. Very cool.
🧑🌾 Farming On Mars? NASA just launched Mars to Table, a competition where participants can create a complete meal plan for a crew on Mars, along with concepts for food systems and technologies. Hopefully no poop-grown potatoes, though.
💪 Unbreakable Smartphones. The HONOR X9d just broke the Guinness World Record for the highest drop of a smartphone, surviving a 6.133m drop. Wow. So only 500m less than a Nokia 3310.
🤖 A(I)dvanced Driving. Discovery Insure’s latest product is an AI-powered advanced driving instructor, which uses hyper-personalised goals and rewards to turn customers into better drivers. Wonder if one of the goals for BMW owners is to use their indicators…
🎯 Cash Flow Unblocked. Pink Scissors Hair Salon had the creativity and demand, but seasonal cash flow slowed growth. So, SA small business banking specialist Lula helped fund stock and expansion, giving the salon the cash flow confidence to grow from hair into a full beauty hub.*
* From our partners. Find all the best service providers for your business in our Founder Stack.
LOVE IT?
Your friends will, too…
WHAT YOU SAID
Who you gon’ call?
Yesterday, we showed you IER’s new emergency response tech, asking who you’d call in an emergency. Most head to the community WhatsApps…
🟨⬜️⬜️⬜️⬜️⬜️ 👮 The official 10111 line (10%)
🟩🟩🟩🟩🟩🟩 👀 My neighbourhood watch/CPF WhatsApp group (47%)
🟨🟨🟨⬜️⬜️⬜️ 📱 A private emergency app (like iER) (25%)
🟨⬜️⬜️⬜️⬜️⬜️ 🚧 I’ve moved into a gated estate with 24/7 guards and medical (14%)
⬜️⬜️⬜️⬜️⬜️⬜️ 🦸 I’ve got Leo Prinsloo on speed dial (4%)
Your 2 cents…
“Just fresh information, crisp and nice to read.”
Awesome, Edmund, glad you like it! 🚀
TODAY IN TECH HISTORY
Steve Jobs introduces the iPad
On 27 January 2010, Apple launched the iPad for the first time — the pivotal tech that inspired the push towards mobile computing.

Image: Matt Buchanan, CC BY 2.0, via Wikimedia Commons
Rare recordings show that Jobs had conceived of the idea in 1983, long before WiFi existed, and Apple had built two precursors, the Newton MessagePad (1993) and an unreleased 1998 prototype, but the surrounding tech just wasn’t ready until 2010.
AROUND THE WEB
So hot right now…
🎙 Tool to Try: Freeway turns your voice into text on Mac, fully on-device, so nothing leaves your computer.
🐦 That’s Interesting: An actual raven (bird) called Jimmy played in most of the movies in the 1930s and 1940s, around 1'000+ films, including The Wizard of Oz and It’s a Wonderful Life.
🚙 Next Level: Watch the mayor of a Philippine town survive a direct hit from an RPG last Sunday, thanks to a bulletproof Toyota Land Cruiser.
🛞 Hack: A visual guide to decoding the markings on your car’s tyres.
🎬 Wow Site: ActorsRanked shows how actors stack up based on average movie ratings.
NEXT STEPS
Here’s how to get more
Join our online community built for founders and startup/tech enthusiasts called The Founder Collab.
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