FOUNDER’S CORNER

TIPS, INSIGHTS AND PLAYBOOKS
to build well IN SA

Local experts, local context, local playbooks. Get all the latest expert insights based on masterclasses held in our Founder Collab founder community.

Founder's Corner

How to Structure a Pre-Revenue Seed Round in South Africa

The hardest part of raising before you have revenue isn’t finding the money; it’s that you can’t put a sensible value on a business that hasn’t proven anything yet. One of SA’s most experienced venture capitalists walks us through how to structure the round so you don’t have to.

Founder's Corner

How to Get Your First Users When Nobody Knows You Exist

Great products fail in silence all the time, especially when the founder is technical and assumes a good product markets itself. One of SA’s sharpest product strategists walks us through how to get your first users when you have no audience, no budget, and no name yet.

Founder's Corner

How to Write a Cold Email That Actually Gets Replies

Most SA founder cold emails get ignored, not because the offer is bad, but because the email reads like a template blasted to a thousand people. One of SA’s sharpest GTM engineers walks us through the structure he uses to write cold emails that actually get replies, one prospect at a time.

Founder's Corner

How to Turn Your LinkedIn Profile Into a Sales Landing Page

So many SA founders treat their LinkedIn profile like an online CV: chronological, factual, forgettable. The ones winning inbound on the platform treat it like a sales landing page. One of SA’s most experienced LinkedIn operators walks us through how to make every element of your profile do real work.

Founder's Corner

How to Stop Being Your Team’s Human FAQ

Most founders end the week realising half their time went on questions only they can answer. The team isn’t lazy; the knowledge lives in your head. One of SA’s sharpest operators walks us through how to move that knowledge somewhere your team can reach without going through you.

Founder's Corner

How to Write an Investor Update Newsletter That Actually Gets You Funded

Most founders chase VCs for money. The ones who actually raise do the opposite: they send short, consistent updates that create momentum until the VCs ask them about the round. One of SA’s most experienced venture capitalists walks us through how to write the investor update newsletter that turns the dynamic around.

Founder's Corner

How to Know If You Need an AI Feature

Most AI features get built before anyone has checked whether users actually want what the AI would produce. One of SA’s sharpest UX leads walks us through the quick test that tells you whether to build the AI feature at all — before you write a single line of code.

Founder's Corner

How to Build a List of Warm Sales Prospects in SA

Most founder cold outreach goes nowhere because the list is wrong before the message ever lands. One of SA’s sharpest GTM engineers walks us through how to filter Apollo down to people who actually fit your ideal customer profile — and why that’s where the warm leads come from.

Founder's Corner

How to Know If You’re Ready to Hire an Ad Agency

Most SA founders hire a paid ads agency too early, then blame the channel when it doesn’t work. One of SA’s most experienced paid media operators gives us the three checks to run on yourself before you sign the contract.

TIPS, INSIGHTS AND PLAYBOOKS to build well IN SA

How to Structure a Pre-Revenue Seed Round in South Africa

How to Get Your First Users When Nobody Knows You Exist

How to Write a Cold Email That Actually Gets Replies

How to Turn Your LinkedIn Profile Into a Sales Landing Page

How to Stop Being Your Team’s Human FAQ

How to Write an Investor Update Newsletter That Actually Gets You Funded

How to Know If You Need an AI Feature

How to Build a List of Warm Sales Prospects in SA

How to Know If You’re Ready to Hire an Ad Agency

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TIPS, INSIGHTS AND PLAYBOOKS
to build well IN SA