Founder's Corner
Workflows
News
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May 17, 2026
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4 min read
How to Set Up n8n and Build Your First Automation From Scratch
n8n is a powerful, open-source workflow automation tool, and most of us want to automate more in our businesses; we just don’t always know where to start. An SA AI consultant who has built automations for businesses of every size explains exactly how to get your first n8n workflow running, from setup to a real automation that saves you time this week.
News
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May 11, 2026
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4 min read
When to Buy Software (and When to Build Your Own)
It doesn’t take long for a new business to start drowning in software subscriptions, but buying tools before you fully understand your own workflow, then patching the gaps with more tools, can become a drag on resources. An SA AI implementation consultant who spends his days fixing exactly this problem has a clear framework for knowing when to buy and when to build. This is it.
News
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May 7, 2026
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3 min read
How to Test a Feature Idea Before You Build It
Founders and teams back their feature ideas with optimism, but not always evidence – and then only find out they built the wrong thing after weeks of engineering time. Here's how a Stellenbosch-based UX expert trains product teams to catch bad ideas before they hit the build queue.
News
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May 6, 2026
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4 min read
How to Get An Answer Faster in Sales
SA founders are too polite to push for a real answer and end up spending months on deals that were never going to close. An SA sales leader who's built partner networks and sales teams across 24 African countries has a fix: Stop fishing for yes, and get an answer faster in sales (even if it’s a no).
News
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May 5, 2026
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5 min read
How to Know If You Should Run Search Ads or Social Ads First
Most SA founders pick a paid ad channel because someone told them it works, then burn through budget, wondering why the leads are junk. The real question isn’t Google vs Meta. It’s whether you’re capturing demand that already exists or generating demand that doesn’t. One of SA’s most experienced paid media operators walks us through how to figure out which one fits your business right now — and which channel that points you to first.
News
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May 3, 2026
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5 min read
How to Connect Claude to Your Business Data Using MCP
Most South African founders use Claude as a smarter Google (type questions, get answers). The bigger unlock is something few are doing yet: connecting Claude directly to your business data so you can ask it real questions about your pipeline, your clients, your tasks and have it actually answer. Here’s the workflow one SA AI specialist teaches founders to set this up in an afternoon.
News
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Apr 30, 2026
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4 min read
How to Write a Value Hypothesis Before You Build Your Product
Most South African founders believe in their idea, so they build it, and only find out later that nobody actually wanted what they made. Truth is, you can’t skip the one habit that would save you months of building the wrong thing. The fix is two short sentences you can write in 30 minutes. Here’s how one SA UX lead teaches founders to write a value hypothesis before committing a single hour of engineering work.
News
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Apr 29, 2026
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4 min read
How to Answer “What’s Your Price?” in Sales Without Losing the Deal
Few things kill sales momentum faster than when the prospect shuts down and asks you to just email them the price. Send a clean number over email with no context, and the prospect goes quiet, the deal dies, and the founder never quite knows why. Here’s the workflow one seasoned SA sales leader uses to handle pricing questions over email without seeming evasive — and without losing the deal before it starts.
News
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Apr 27, 2026
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5 min read
How to Get Better Leads From Google Ads in SA
Most South African founders running Google Ads have the same complaint: “Google says I got 10 leads, but seven of them are junk.” The frustrating part is that no one knows how to fix it, except that we found one of SA’s most experienced paid media specialists. Here’s the workflow they use to get better leads from Google.
News
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Apr 24, 2026
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5 min read
How to Know If Your Business Is a Fit for VC Funding in South Africa
Most South African founders who try to raise venture capital shouldn’t — not because their businesses are bad, but because VC isn’t the right fit. Raise from the wrong funder, and you spend years in a relationship that never had a chance of working. Here’s how one of SA’s most experienced VCs helps founders work out whether to raise or bootstrap.
News
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Apr 23, 2026
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4 min read
How to Find Your Product’s Core Value Action
Most early-stage products lose users in the gap between signing up and actually experiencing the value. The fix isn’t more features or a slicker onboarding tour. It’s finding the one action that makes your product click — and stripping away everything that gets in the way. Here’s how one South African UX lead teaches founders to find their core value action.
