Founder's Corner
Workflows
News
+1
Apr 24, 2026
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5 min read
How to Know If Your Business Is a Fit for VC Funding in South Africa
Most South African founders who try to raise venture capital shouldn’t — not because their businesses are bad, but because VC isn’t the right fit. Raise from the wrong funder, and you spend years in a relationship that never had a chance of working. Here’s how one of SA’s most experienced VCs helps founders work out whether to raise or bootstrap.
News
+1
Apr 23, 2026
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4 min read
How to Find Your Product’s Core Value Action
Most early-stage products lose users in the gap between signing up and actually experiencing the value. The fix isn’t more features or a slicker onboarding tour. It’s finding the one action that makes your product click — and stripping away everything that gets in the way. Here’s how one South African UX lead teaches founders to find their core value action.
News
+1
Apr 21, 2026
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4 min read
How to Break the Ice Before Your First Sales Meeting
South African founders are walking into first sales meetings cold — and burning hours on conversations that were never going to close. The fix isn’t a better pitch deck. It’s a two-minute phone call the day before. Here’s the exact workflow one seasoned sales leader uses to turn dead-air confirmations into free discovery time, warmer rapport, and a shorter path to “yes” or “no.”
