Wanna see something cool {{ FIRSTNAME | there }}? Meet Gus, the most expensive dinosaur ever. The T. rex sold for $50M (R817 million) last Tuesday, over 5 times the price of the largest rex, Sue. š¦
In This Open Letter
Startup: How we built a startup without planning to.
Local: Karooooo smashes records & Prosus exits.
Global: Schneider bets on Africa's grid going AI.
Tech Jobs: 6 new dev & data roles up for grabs.
Beyond: The most underrated SA marketing strategy.
Work Smarter: How to read a valuation multiple.
20 years building businesses, and these are the companies we trust š ļø
We've curated the tools, platforms and service providers we actually use, from accounting to legal to dev. If you're building, start here.
TRENDING NOW
What started as an experiment ended up becoming a business
Full disclosure: The Open Letter owns the startup weāre writing about today. Itās not sponsored content; itās worse. Weāre writing about something we built, and youāve been warnedā¦
If you've been to one of our events, you'll know we take them seriously. Founder dinners in Cape Town, FinTech roundtables in Joburg, 180-plus people packed into a Cape Town venue. Events became a real pillar of this business.
But every single one of our events ran on ticketing tools that made us want to lie down in a dark room: clunky checkout flows, non-existent sponsor reporting, event pages that looked like they were designed in 2011, because some of them were.
So, on the 4th of January 2026, Renier sat down to try his hand at building software with the help of AI. The thought running through his mind: "What is the one thing we use that's super annoying and doesn't offer our community a great experience?" Top of that list, ticketing apps.
What started as a "let's see what Lovable can do" turned into the very first iteration of The Open Letter Events ā our own ticketing solution. We ran a pilot event with 10 people in Renier's hometown of Stellenbosch, iterated, fixed, and broke it plenty of times along the way (we were our own angriest customer).Ā

The test event ā a founder coffee and walk (which ended up becoming an event we do more regularly)
But the proof was in the pudding when we ran our first big event of the year entirely on the new app. 180+ attendees, no issues, a great user experience, and excellent control over the things other apps don't allow or don't focus on.
It worked.
Could this be a business?
We showed the app, and particularly the event organiser portal, to friends over at Innovation City Cape Town and The Lekker Network, and both were very keen to use it.
Which made us think: perhaps we could finally create not only a great experience for people organising business events, but also a single place where people can find the best business events.
Traditionally, business events have been hosted on Quicket, hidden between school concerts and rock festivals. Some sit on Luma, which runs on payment rails that don't properly support South African organisers getting paid. The rest are scattered everywhere.
So we built a place where events worth showing up for can live.

Donāt miss our next event in Stellenbosch
The Open Letter Events becomes Radi
And yesterday, radi.co.za issued its 1,000th ticket! Serving more than 850 unique customers in a short space of time.
But we'll be the first to say thatās still early promise, not proof. Whether this becomes a real business depends on organisers outside our circle choosing it over what they already use.
What this means for anyone building right now
Radi was pretty much a one-person, part-time build over the last six months. From concept to coding to design to support. AI has changed the game, not only for testing app ideas, but for launching and growing them.
We expect to see more and more of these products pop up as people build in spaces they're experienced in and passionate about. The solo-run tech startup is a reality, and there has never been a more exciting time to be building a tech company.
Time to lock in.
Running a business event this year?
Radi is our own event platform: ticketing, an organiser portal, and sponsor reporting that actually works, built by people who run business events in South Africa all year round.
And for a limited time, selected events hosted on Radi get featured right here in The Open Letter, in front of 36,000+ South African professionals.
RAISING IN SA
Should you actually be raising venture capital?
We've teamed up with Sizwe Nxumalo of 3 Capital Ventures on a new monthly series about raising money in South Africa: the honest version, from the side of the table that usually just says "maybe" and goes quiet.
First up, the question most founders skip straight past. Not how to raise VC, but whether you should at all. Sizwe breaks down what kind of company venture capital is actually built for, what it costs you once you say yes, and why walking away is sometimes the sharper move.
If you're anywhere near a raise, start here.
IN SHORT
Easing you into the weekendā¦
š Karooooo Smashes Records. Cartrack parent Karooooo has posted record quarterly subscriber growth, 142'472 net additions (+70%), with SA surging 92%. Total base: 2.8 million. Subscription revenue: R1.35bn. Expanded marketing when economies stress and investment in tech is what paid off here, proving again: when things get tough, you need to spend MORE, not less, to succeed.
ā” Africa's Grid Is the AI Battleground. Schneider Electric says the question isn't how much electricity Africa generates, it's whether the grid can handle AI data centres, EVs and distributed renewables. They already supply power infrastructure for 38% of Africa's data centre capacity. Isn't this what we've been telling our governments for years now?
š Prosus Plays the Long Game. Uber has launched a $14.8bn takeover bid for Delivery Hero (R242bn), and Prosus has agreed to sell its ~17% stake. This once again proves our assertion: success in food delivery means mastering logistics. By trading minority shares in a fragmented delivery company for full ownership of a concentrated UK/Germany/Netherlands operation that owns its own rails, Prosus is positioning to end on the winning side of the delivery game.
š BNPL Hits Bash. PayJustNow has brought buy-now-pay-later to TFG's fast-growing Bash platform, with three interest-free instalments or a 12-month plan for bigger buys. There's been recent rumblings that SARS and SARB are not happy with BNPL models in SA; getting in with big corporates like TFG is probably what'll cement it fully in the market.
š Go Global, Stay Local. Need to structure for international investors, protect your IP or set up a holding company? Finance Isle of Man connects SA founders with the right advisors to build proper offshore structures, no pressure, no pitch, just the right introductions.*
š¬ Newsletters That Don't Die. Most internal newsletters die by month three. The Newsletter Company builds and runs your end-to-end: strategy, content, growth, platform. Your team stays focused on the business.*
WHAT YOU SAID
Never been thankedā¦
Yesterday, we featured Bonselaās WhatsApp staff rewards, asking how your company actually recognises good work. And would you believe most here have never been thankedā¦
šØšØšØā¬ļøā¬ļøā¬ļø š Full system, points and rewards, the lot (15%)
šØšØšØā¬ļøā¬ļøā¬ļø š Pizza and a Friday shout-out, sorted (19%)
šØšØšØā¬ļøā¬ļøā¬ļø š§ The "Great work, fam!" mass email (15%)
šØšØšØšØā¬ļøā¬ļø š¬ We keep meaning to set something up (22%)
š©š©š©š©š©š© š¦ Never been thanked at work before (29%)
READY FOR A MOVE?
Jobs in Tech
ā Java Team Lead
š ļø Senior Product Engineer
OfferZen proudly sponsors Jobs in Tech
The name in SA tech employment for over a decade, OfferZen needs no introduction, and their ability to get you placed is only as legendary as the time, energy and money they save employers in finding top skills.
BEYOND THE NEWSLETTER
The most underrated marketing strategy in SA
We asked one of SA's biggest founder network CEOs what the most underrated marketing strategy in SA is, and her answer is eye-opening for any SA founder.
Don't miss all the extra operator interviews and insights content we do on our social channels, come enjoy the vibez.
AROUND THE WEB
Have some funā¦
š Tool to Try: Ctruh Studio turns a single product upload into a full immersive commerce experience with a 3D viewer and AR try-on, and no app, SDK or headset required.
š That's Interesting: The girl who suggested the name "Pluto" when it was discovered in 1930, aged 11, lived long enough to see it demoted to a "dwarf planet" in 2006. Harsh.
š¦ Next Level: You will not believe what Henry is.
š Wow Site: CarSized, a simple interactive tool to compare vehicle dimensions side by side. Weirdly satisfying.
SOUTH OF SERIES A
A slice of SA startup lifeā¦

Did you hear?⦠our beloved Cape Town startup now only has 2 weeks of runway left to become a unicorn. Will they make it? Find out: There's a new comic strip every Friday, only in The Open Letter.
Got a favourite? Meet all the South of Series A characters here.
ā Send this to a friend you'd build a startup with. š¦




