In a country where burnout is rising and employee engagement is under pressure, South African health-tech company Strove is making a bold move to simplify wellbeing at scale.
Meet Strove Lite; the company’s core health engagement experience, now built directly into WhatsApp.
It’s a simple idea with powerful implications: instead of asking employees to download yet another app, Strove meets them where they already are.
Who is Strove?
Strove is a digital health and wellbeing platform that partners with employers and insurers to help people live healthier, more balanced lives. Through a combination of gamification, rewards, behavioural science and AI-driven insights, the platform encourages sustainable habits across physical, mental and financial wellbeing.
Their innovation hasn’t gone unnoticed. In 2024, Strove was recognised for the HealthTech category of the Startup Awards, cementing its position as one of the country’s most exciting workplace wellness platforms.
How Strove Lite on WhatsApp works
With Strove now integrated into WhatsApp, users can:
Track and monitor their health and well-being
Earn and unlock rewards
Access curated health and wellbeing content
Receive AI-based daily guidance and insights
All within a chat interface that they already use daily.
Why WhatsApp changes everything
South Africa is one of WhatsApp’s most active markets. By launching within WhatsApp, Strove lowers one of the biggest barriers to health engagement: effort.
For individuals, this means well-being support becomes part of your everyday routine, as natural as checking messages. For employers and insurers, it unlocks broader reach, better participation and measurable impact.
It’s health engagement without the heavy lift.
What this means for operators
Daily AI-powered nudges that help people move more, stress less or make smarter lifestyle choices are smart. Porting it to WhatsApp is a power move to meet people where they already are.
Strove Lite is currently in closed alpha, with a broader rollout to partner companies in the coming weeks.
This news was first featured in our Feb ‘26 newsletter edition on new smart recruitment tech.
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