Exploring the Role of UX in Your Product Team: What Makes an Innovative Team | Now Boarding

If you’ve been reading The Open Letter and realising that one of the key ways to guarantee success is to build stuff that really excites and engages people, then this week's podcast is for you.

We sat down with Jacques Oberholzer, head of product design at innovative PropTech BetterHome and founder of UI/UX studio Now Boarding to explore how UX can be a game-changer in your startup.

Catch the Highlights

1. The number-one reason to re-focus on UX

It’s not just the output, it’s the entire Steve Jobs-style design thinking process that you unlock – check it out here.

2. How design helps your startup save a ton of time

The process forces you to come to the table with a mature idea that’s way more likely to succeed – get the insights here.

3. Customer-centric design is the tool for building lean

When the name of the game is launching a product but continuously refining it based on user feedback and data analytics, design is your best friend – find out why and how right here.

You can also grab the Spotify and Apple Podcast links on our website here.