How to build a B2B corporate sales strategy | Louis-Nel Korsten | Bookt
In this episode, we have another South African founder who has gone to the US to take their startup onto the global stage. Louis is passionate about learning and is creating a startup to motivate and reward people for reading non-fiction books.
His startup, Bookt, has created an interactive way for people to read the best non-fiction books while connecting them to a community of readers allowing for sharing insights into a practical experience of the insights provided by the book.
It's a great concept and Louis shared some absolute gold in his thinking and approach to building his startup. It's on for the books.
Sponsor: https://cryptocoffee.co.za/
10:16 Got-to-market strategy for Bookt
15:56 Taking on corporates - some nifty insights and tips
20:24 How to conduct research in your industry
22:44 How you should approach competition
27:05 The big South African corporate call out
30:24 B2B: Find your champion
37:21 Minimal Sellable Product - when were you ready to launch
40:43 Why go to San Francisco
43:37 Book recommendations