How To Build Your Brand and Navigating Digital Marketing | Finch Technologies

If you have to pivot but are stressing over the impact it might have on your customers and reputation, then this week’s podcast is for you. We spoke to Ean Barnard, head of brand and marketing at Finch Technologies, who had to transition from mixed-level B2C to full-on B2B, and he had some gold advice for when pivoting.

Catch the highlights

1. Overcoming the No. 1 brand hurdle in a pivot

Separating your business case from messaging and a useful framework for redefining your brand messaging. It’s about clarifying/redefining who are and what to say to clients – get the insights here.

2. Unlocking the power of collaboration for clarity

From team workshops and sessions to expanding to stakeholders for diverse perspectives, it’s vital to get as much input as possible to uncover new insights for messaging that resonates – see what Ean did here.

3. Adding a touch that resonates universally

No matter who or where you’re pivoting to, one thing remains true: Humans respond to human stories. Showcasing the people behind the company and their stories results in wins in any market – see how it’s done here.