How to Grow & Scale Buy Now Pay Later FinTech Product in Africa (2 Billion Potential Users!)
Mark McChlery shares strategies for growing PayJustNow's BNPL product in the African market.
The buy now, pay later framework has been around for a long time, but in recent years with the advancement of the FinTech spae, we have seen massive growth in this industry.
Catch our conversation with Mark about how they have grown into the biggest player in the space in South Africa reaching 2 million end consumers.
02:22 What does PayJustNow do
08:11 How does Buy Now Pay Later work
10:33 Cheat sheet to growing your brand
16:29 Understanding the market & growth of e-commerce in SA
23:40 becoming a subject matter expert
26:18 Data and go-to-market strategy
29:10 Navigating a launch with low margins
32:27 The only unknown in business today is...
34:52 The daily metric you look at every day
45:03 Advice for new founders