How to take 2.6m businesses online | Lessons in bootstrapping. | Trevor Swart | Savvy Sites
This week we speak to the founder of Savvy Sites. A startup looking to help empower 2.6 million small businesses to get off the ground with an easy-to-build landing page.
Trevor shared insights into how he has built up his startup in essence to help other startups do the same. His solution is taking on the likes of Wix and WordPress where early-stage founders or people with side hustles can quickly and easily build a landing page and have a searchable site online so they can build their business.
Ironically, he shares his bootstrapping story to help other founders bootstrap their startup. He also shared his go-to-market war stories amongst many other helpful nuggets.
02:57 How are startups getting their early online presence
05:06 Understanding the ideal customer - social media personality
07:53 How Social media and Savvy site can convert your customers early on
09:04 Taking on incumbents!10:31 Identifying the ideal client
12:34 Conducting market research
15:17 The power of Localisation
21:13 The Open Letter Pro ;)
21:52 Bootstrapping vs perfection
23:38 Finding your MVP. Golden Nuggets!
27:23 Future of the platform
28:22 Go-to-market strategy for MVP
31:16 Timing of marketing campaigns
41:03 Freemium Model War Story