Amazon SA is cheaper than Takealot on most big early Black Friday tech deals, according to a MyBroadband comparison published on 8 November. Of 10 tech products compared, including TVs, gaming consoles, audio equipment, gaming accessories and backup power products, Amazon had the better price on 7. Takealot won on the other 3, including one smartphone it sells for R1,999 against Amazon's R2,299.90.

Both retailers have been running stretched-out Black Friday promotions since late October. Amazon started its Early Black Friday Sale on 21 October, promising discounts of up to 50%, and gave Prime members, who pay R59 a month or R399 a year, 24 hours of early access. Takealot is running a Black November promotion, but its main event, the annual Blue Dot Sale, only goes live at midnight on 27 November, Black Friday itself, so its biggest discounts may still be to come.

The result fits a pattern. When MyBroadband compared 30 tech products across the 2 stores in November 2025, Amazon was cheapest on 20 of them, or 67%, and Takealot on 5, with the gap on some items running to several hundred rand and in one case R3,000. The publication noted then, as now, that its samples are small compared with the thousands of tech products listed on each platform, and that prices change often during sale periods.

MyBroadband published the comparison and its full price table. Its November 2025 comparison found Amazon generally cheaper on tech, with Takealot winning on a handful of items such as some laptops and phones.

Ten products is a small sample, and the real test comes on 27 November when Takealot launches its main sale. But it is the second year in a row that a price check has found Amazon cheaper on most of the tech compared, which matters as Amazon overtook Temu and Shein in South African web traffic.

For shoppers, the practical advice is simple: check both sites for the exact model you want, because neither is cheapest on everything, and remember that a big discount label means little unless the price was real before the sale.

For Takealot, the pressure is now on the Blue Dot Sale to win back the deal-hunters. As we noted when Amazon's early sale started, the bigger contest is for subscribers, and price is one of the main reasons people pay for Prime or TakealotMORE.

And with so many deals circulating, be wary of links in messages: fake retailer sites are a known Black Friday trap.

You might also like our piece on Temu's influencer programme, Checkers' toy stores, and Sixty60 selling airtime.

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