Need a lozenge {{ FIRSTNAME }}? One of next yearโs Miss World contestants won her countryโs biggest beauty pageant by performing a death metal song for her talent segment. Wait. What?
In This Open Letter
Startup Dream: How he built & sold his startup in 11 months.
Local: Cutting SA spending & some new tools for early-stage.
Global: Why Jack Dorseyโs new app is reviving Vine videos.
Tech Jobs:ย New roles at Jem HR, Matrix, Octoco and more.
New free report: The latest data on SAโs frontline workforce.
Market Watch: The top stocks, movers & shakers this week.
Pitch your startup on SAโs largest stage!
The Open Letter is taking 3 startups to pitch in front of 50+ investors at AfricArena Grand Summit on 2โ3 December 2025.
All SA seed-stage startups are welcome to enter now (before 19 Nov); the winning 3 will get to pitch at AfricArena, attend their startup bootcamp (worth R5โ000), get a year Founder Collab subscription (worth R6โ000) and get featured in The Open Letter.
TRENDING NOW
He Built & Sold His Startup in 11 Months
When everyoneโs fave loyalty aggregator stopped serving SA, this founder spent a weekend building an alternative and got acquired in less than a yearโฆ
Most founders take years to build their startup to exit stage. So we can all take a few lessons from Capetonian Byron Rode, who announced only last week that the product he built over a weekend last December sold to a mega SA media holding company.
It all started when everyoneโs favourite loyalty aggregator pulled out of SAโฆ
South Africans love our loyalty cards
As many as 82% of us use a loyalty program, with the average person belonging to 10.3 programmes. For a while, our biggest problem was how to carry all these cards with us.

At least you can use some cashback at Clicksโฆ
Needing a digital storage solution, SA turned to Stocard, which quickly became one of the most-used third-party loyalty card aggregator apps in SA. Until one dark day back in July 2021, when Stocard was acquired by Klarna. It was a problem, โcos Klarna isnโt available in SA.
And it didnโt take long for Klarna to reimagine things. By 15 December 2024, Stocard was bundled into the Klarna ecosystem and, to our dismay, suddenly no longer usable in SA.
Thatโs when Byron saw his gap
Like a legend (and presumably a heavy former Stocard user), Byron built a working prototype overnight called Store (my) Cards, tweeting a link to The Good Things Guy, who reaches millions of South Africans per month via web, socials and video.ย
The message spread that Stocard was gone, but thereโs a homegrown alternative, and it gained enormous traction over the next few months: 26โ000 app downloads, storing 115โ000 cards, with 4โ500 daily active users and 130โ000 unique users every month.ย
It was a startup fairytale, unlocking the cash to build extra features: Barcode scanning, Apple Wallet integration and, critically, insight into when and where users shop. The app can analyse shopping behaviour across major retailers and is building location-based promos and family sharing into its roadmap.
And big corps love that kind of thing
In November, just 11 months after the first iteration, The Glynt Group of companies acquired it, with Byron stepping into the role of CEO and Co-Founder of ignis, their innovation arm. Mega.
v2 of the now-rebranded (my)cards is currently in active development, with the next versions of the app live in the next few days, with a host of additional features on the roadmap.
But what lessons can SA founders take from Byron?
Build fast when the market gap is obvious โ speed can be a competitive edge.
A simple prototype can unlock early traction if it solves an immediate, visible pain.
Distribution outperforms product complexity โ a single tweet to the right audience can change the trajectory.
Start narrow (a card aggregator), but build toward data intelligence โ thatโs where strategic acquirers see real value.
Now if only theyโll build a marketplace to trade loyalty pointsโฆ
Weโre watching this space.
FROM OUR FRIENDS AT TFS
What if you could borrow the market leaderโs entire logistics engine?
Imagine if tomorrow, your startup could use the services and tech of one of SAโs biggest multi-million-Rand e-commerce operators โ because you totally canโฆ
โE-commerce businesses are logistics businessesโ is a quote we often hear when speaking to experienced e-commerce operators.
Why do they say this? Because the success of your e-commerce business hinges on being able to get the product in shape, on time, to the right place.
But imagine you could get SAโs most experienced e-commerce fulfilment team, with a large network of drivers, to do that part for you?
Introducing, Takealot Fulfilment Services (TFS).
TFS provides reliable freight forwarding, courier, on-demand and supply chain services that streamline your operations and drive growth. We are talking about:
14,500+ last-mile drivers across SA with 98% on-time delivery
Freight forwarding to 20+ countries, 5 continents,
connecting you to 18,000 global last-mile delivery drivers
So whether you are delivering local or abroad, TFS can help you get it there on time, in shape and at the right place.
You have to see how TFS helps e-commerce stores suddenly scaleโฆ
IN SHORT
Easing you into the weekendโฆ
๐ฆ Forget Unicorns. The University of Johannesburg (UJ) is set to launch the University Innovation Pod (UNIPOD), an innovation hub to empower early-stage entrepreneurs with tools, expertise, digital skills and networks to turn ideas into real-world solutions. Very cool.
๐งฎ Nice โn Easy. The Purple Group has released its 2025 financial year results, and itโs had a bumper one, with investment platform EasyEquities driving the groupโs strong performance. Nice one.
๐ Nostalgia Lane. Former Twitterer Jack Dorsey is backing a new app called diVine, which will bring back thousands of archived Vine videos from a backup of the popular 6-second looping vid site before it was shut down. Just look at all those chickens.
โ๏ธ SAโs Doge-y Moves. National Treasuryโs Targeted And Responsible Savings (TARS) initiative has managed to cut wasteful government spending by closing or scaling down low-priority and underperforming programmes to the tune of R6.7 billion in just 4 months of being in operation. Jinne.
โ The Stack. Founders need reliable tools, so our Founderโs Stack gives you cloud services by Cloud on Demand, Africa-ready payroll & HR via Deel Local Payroll powered by PaySpace and loads more.
WHAT YOU SAID
Study thisโฆ
Yesterday, we showed you how Taptic is boosting education in Africa with open exam paper access, asking about your favourite subject in school. Most dig science and mathsโฆ
๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ฏ๏ธ Languages (12%)
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ ๐งช Science and Maths (42%)
๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐งฎ Economics or Accounting (4%)
๐จ๐จ๐จโฌ๏ธโฌ๏ธโฌ๏ธ ๐ฅช Break (27%)
๐จ๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐โโ๏ธ PT and sport (15%)
Your 2 centsโฆ
โI loved maths and science and detested accounting, mainly due to the teacher. Now I am a Chartered Accountant because after school I took the responsibility of teaching myself!โ
Nice, CA. We actually hear often of peeps now doing things in fields they disliked in school. ๐
READY FOR A MOVE?
Jobs in Tech
๐ฎ Senior System Analyst + 36 more roles @ Flash Group
๐Customer Support Manager @ Jem HR
๐ณ Full Stack Software Developer @ Koola Capital
๐ Chief Commercial Officer (CCO) @ Matrix Software (Pty) Ltd
๐ Solutions Consultant @ Matrix Software (Pty) Ltd
๐งโ๐ป Software Engineering Roles @ Octoco
๐ฎ Full-Stack Developer @ The Awareness Company
Hiring? Let us know here and weโll feature it next week.
KEY INSIGHTS
Fresh data from the frontline
75% of workers in South Africa are โdesklessโ. Meaning they operate in the field (think security guards), on a product floor or in places such as coffee shops or restaurants.
It goes without saying that the conditions of these workers are vastly different from those of those working in offices or from home, and so are their needs.
Thatโs why Jem put together a research report on the South African Deskless Worker.

Want to learn more about how to empower deskless workers in SA?
Get the latest insights with Jemโs annual Deskless Worker Pulse report here.
MARKET WATCH
All this weekโs big movers and shakers
Top 5 performing JSE stocks this week
Gold miners rallied after Harmonyโs strong quarterly update, backed by record Rand gold prices, while Woolworths surged on trading updates showing above-inflation sales growth, with smaller industrials like Bowler Metcalf riding the upbeat sentiment.
ANGLOGOLD ASHANTI: +22.01%
HARMONY GOLD: +16.69%
WOOLWORTHS: +12.01%
PAN AFRICAN RESOURCES: +11.26%
BOWLER METCALF LTD: +11.11%
Data from Investing.com (captured 13 Nov 2025, 1-Week performance)
Gold performance this week
Gold climbed as traders eyed a US government restart and softer yields, firming safe-haven bids.
+3.48% (R 69 190.61 โ R 71 600.62)
Data from Investing.com (Fri 7 Nov 2025 โ Thu 13 Nov 2025)
Bitcoin performance this week
Bitcoin drifted lower despite choppy mid-week ETF flows, with dip-buying offset by ongoing redemptions.
โ2.05% (R 1 788 410 โ R 1 750 832)
Data from Investing.com (Fri 7 Nov 2025 โ Thu 13 Nov 2025)
Ethereum performance this week
Ethereum slipped after breaking key support as sell-pressure rose and volumes spiked on the drop.
โ0.68% (R 59 439.1 โ R 59 034.1)
Data from Investing.com (Fri 7 Nov 2025 โ Thu 13 Nov 2025)
AROUND THE WEB
Have some funโฆ
๐ฅซ Tool to Try: Emma is your AI food scanner that spots hidden sugars, allergens and health risks in your groceries.
๐ Thatโs Interesting: The James Bond film Spectre wrecked $37 million worth of custom Aston Martin DB10s during filming.
๐ Next Level: In 1998, a man named Bill Morgan woke up from a 15-day coma and won a $30โ000 car in a competition. While re-enacting the win for TV, he won another $250โ000.
๐ง Hack: Google owns the โ.newโ domain, so if you go to โdocs.newโ, it instantly opens a new Google Doc. Same for slides.new, sheets.new, keep.new, forms.new or cal.new.
๐ก Wow Site: DumbassIdeas collects and shares hilariously terrible business ideas.
THANKS FOR READING
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