In this episode, we talk to Geoff Forbes from Zuzo, a platform helping companies recognise their employees in meaningful ways by allowing co-workers to give each other gifts of recognition.

We dive into the challenges and realities of early growth when your product isn’t a silver-bullet solution, how dogfooding internally can sharpen your product, and the lessons learned from taking a product from zero to one..

Listen now on your favourite platform.‍

Or skip to the highlights:

01:39 Peer recognition as a product

05:24 Vitamin vs Pain Killer

08:45 Selling to remote vs co-located teams

10:00 Zero to One

14:30 Pivoting strategies early on

19:10 Is GTM a formula?

23:03 Feedback loops

25:57 Delivering in promises

31:36 Dogfooding

40:16 Starting a movement