Time to play? If you ever wished you could just prompt an AI: βMake me a game like Minecraftβ¦β weβre almost there. In fact, you can test-play this AI-generated Minecraft game right now.
Tip: Drop some fences and then turn aroundβ¦ itβs freakyβ¦
In this Open Letter:
Next level: The missing piece of e-commerce in SA.
Finding co-founders, SearchGPT & business owners with funding.
Game changer: How to spot founder burnout (and counter it fast).
How to prevent employee burnout: The results are in.
Lonely building your startup?Β Join The Open Collab and get support.
Together with:
π‘In Cape Town 14 November? We are going toΒ Tech Safariβs Mixer event.Β Come join us. Use the code OL20% to get 20% off your ticket!
Did someone forward you this email? Join {{active_subscriber_count}} South Africans reading The Open Letter by signing up here.

TRENDING NOW
The Missing Piece of SA E-commerce
E-commerce in South Africa is slowly becoming big businessβ¦
In 2023, SAβs online retail market hit R70 billion and is expected to reach a cool R100 billion in the next 2 years. Noice!
And, of course, Covid helped (or rather forced) it along as locals like Takealot, Checkers and Massmart doubled down β the space attracting international players like Shein, Temu and Amazon.Β
But itβs not all smooth cruisingβ¦
The Complexity in Delivery
Geographically South Africa is much more disbursed than some of the large metros of the developed world.Β
Just compare population densities:
Paris: 20β000 per km2
New York: 11β314 per km2
Hong Kong: 6β900 per km2
Cape Town: 1β530 per km2
Johannesburg: 2β900 per km2
In fact, our richest and most populous province, Gauteng, only has 831 people per square kilometre. With only about 49 people per km2 in South Africa, to serve 1β000 customers, the average distance to travel is around 142.86 km versus just 7km in Paris or New York.Β
Thatβs likely why e-commerce historically had a slower uptake in SA than in many developed countries. In SA, e-commerce accounts for only 6% of retail, whereas in places like the US, itβs 16% and in the UK as much as 30%.
But where there is a problem, there is an opportunityβ¦
Can someone take this ring off my hands please?
Delivering on your promisesβ¦
If you canβt deliver in key areas, well you canβt really sell online in SA (at least not well).
But having a delivery vehicle active in an area with unpredictable order volumes simply doesnβt make business sense.Β
So what if you could pay for a delivery on demand? Such a provider could aggregate a host of deliveries for that area, schedule them one after the other and in doing so provide the e-commerce a way to deliver there, whilst still making a schweet margin.Β
Itβs the last mile as a service.
Getting the order was the easy partβ¦
Hyper-local delivery drivers on call
Depending on how you look at it, local last-mile delivery provider Picup, is either a tech-based logistics company or a logistics-powered tech company.
Picup offers adaptable delivery options to suit various business needs. For example, it allows for both multi-collection routes, which is ideal for sequential deliveries, as well as on-demand, single-stop routes within short distances.Β
Imagine you own an artisanal soap-making businessβ¦ Picupβs system can receive orders, generate optimised routes, and allocate drivers based on location and driver preferences. If you have a larger service area, Picup integrates with third-party couriers to expand your delivery reach even further.
Getting the scope and scale right
Picup has a flexible driver network of around 4β000 active drivers weekly using anything from motorbikes to large vans (and everything in between). And, as these drivers are independent contractors, it helps keep overheads (and by extension delivery costs) down.Β
With an impressive list of clients like Ucook, Dischem, Pick n Pay ASAP, iStore, Nandoβs, McDonald's, Clicks, OneCart, and Waltons, Picup is expecting to hit 950β000 orders over this yearβs Black Friday (a key date in Picupβs history), with order numbers set to continue into the new year.
Picupβs services include:Β
field service (collections & deliveries)Β
on-demand deliveryΒ
third-party solutions (giving clients a white-label delivery solution to utilise within their existing applications)Β
TMA (Transport Management as a Service)Β
all packaged in a Delivery-as-a-Service (DaaS) model and SaaS platform with a bunch of powerful features to support end-to-end logistics.
With companies like Picup taking a tech-forward approach, it allows their clients to focus on scaling their business, rather than scaling their logistics. And is yet another key piece in the SA e-commerce puzzle.
Weβre watching this spaceβ¦Β

IN SHORT
Start a tech conversationβ¦
π± Business WhatsApp. Local startup Tetafi is leveraging AI to build a financial management platform that lets informal businesses, startups and entrepreneurs track their daily business transactions via WhatsApp. The platform also helps connect business owners to loans and buy-now-pay-later (BNPL) services.
π African Connection. The Paratus Group has just completed its new East-West terrestrial fibre route running from the east coast of Africa in Maputo, through Johannesburg and across Botswana, to the west coast of Africa at the Cable Landing Station in Swakopmund, Namibia.
π€ Co-Founder Connect. An app to connect cofounders called CoffeeSpace exhibited at the Startup Battlefield 200 at last weekβs TechCrunch Disrupt 2024. The appβs algorithm aims to connect founders in a way that goes beyond the traditional CV, by presenting a sneak peek at their personalities and working styles, to help best-matched co-founders connect.
πΈ Long after loadshedding. SARS is feeling the pinch due to Eskomβs decreased diesel usage as a result of more South Africansβ switch to rooftop solar. This R8.4 billion shortfall for SARS from the fuel levy is part of the total R22.3 billion shortfall SARS is expecting.
π SearchGPT. Last week OpenAI announced its search model, available for paid users, (at least for now), with the ability to search the web for answers and provide links to the sources it comes back with. ChatGPT will reportedly use AI to decide when your query requires a search based on your request.
π The Stack. Founders need tools and suppliers they can trust. Check out our Founderβs Stack with easy-apply R5M business funding from Lula, next-level authority building with Stream and loads more vital startup tools & services.

BUILDERβS CORNER
How to Spot the Signs of Founder Burnout
And then treat it effectivelyβ¦
Written in conjunction with organisational psychologist and Metavolve co-founder Cam Coutts.Β
It shouldnβt be a surprise that entrepreneurs are quite prone to burnout.
Building a new business creates the perfect environment for it: Long hours, high uncertainty, lots of moving parts, complex problems to solve with minimal resourcesβ¦
Only founders knowβ¦
Thatβs why news sources report that:
54% of founders are very stressed about their businesses
81% try to hide their stress, fears and challenges
And 77% are reluctant to seek qualified professional help.
βWhat many of us entrepreneurs donβt know, though,β says organisational psychologist and Metavolve co-founder Cam Coutts, βis that we have access to a unique burnout βcureβ that doesnβt work in most any other industryβ¦β
But to understand how it works, you need to know how to spot burnoutβ¦
The Symptoms of Burnout in Startup
1. Emotional Exhaustion
Unlike physical exhaustion, you end the day feeling completely drained and almost unable to cope with any of your normal night-time routines.
Or if you normally work till 6, but the last while youβre βdoneβ by 3 and just want to βlie on the floorβ in an attempt to force yourself to take a break.Β
And it kicks off a vicious cycle by triggering the next symptomβ¦
2. De-Personalisation & Cynicism
βYour brain's internal self-defence mechanism to emotional exhaustion is, in lieu of being able to take a real break, to try and separate your empathy centres from your reality. I.e. make you care less,β Cam explains.
This plays out as, when youβre focused on a specific task, and an employee comes to you with an issue or you hear about a new customer query, you try to turn it away by saying βI donβt careβ or βI don't have time for this nowβ.
You basically start ignoring personal and relational concerns, or fobbing them off as unimportant (when we all know theyβre the real things that create flywheels in this game), leading you to make poor decisions and sometimes ruin relationships.
3. A Lack of Personal Accomplishment
The third symptom of founder burnout is when you are so overwhelmed by all the things that need doing, you donβt feel like you are getting anywhere.
Even if you are hitting major victories, theyβre downplayed by the fact that thereβs βso much more that still needs to be doneβ.
Basically, you are so exhausted that you donβt recognise small victories anymore. And you know you need to take a break, but you feel so much shame/guilt about it, that you canβt rest, so you end up going on holiday and coming back in an even worse state than before.
βBurnout is a syndrome (not an illness), that eventually becomes an actual illness,β Cam explains. βLeft unchecked, burnout eventually leads to depression, anxiety, panic attacks and even physical illness β like when you suddenly get an extremely severe flu, thatβs your body giving you a warning.β
The Founder-Only Burnout Cure
In most other professions, the treatment for burnout is reducing workload and taking a break. When doctors or nurses experience burnout, all they usually need is a holiday and time to recharge.
That doesnβt always work for founders, though β see, a doctor doesnβt need to care about the running of the entire hospital, but we founders do, so just going on holiday could actually stress you out evenΒ more when you canβt switch off.
The ideal treatment for a founder is to start with strategy. See those 3 burnout symptoms are a vicious cycle of one reinforcing the other, so the first step should be stopping the cycle β and out of all of them, number 3 is virtually the only one you can directly influence for immediate impact.
If you can win back your sense of personal accomplishment by clearing some of the chaos and giving yourself a measurable way to track that youβre improving by 1% every day, you break the burnout cycle. This should enable you to switch off a little over the holidays (i.e. tackle the first symptom), getting you fresh for the new year.
βWe touched on this in a recent webinar,β says Cam, βand anyone can view it. Plus, Iβm an organisational psychologist by training, so I am personally and professionally extremely passionate about helping founders deal with things like burnout.β
βAll Open Letter readers are welcome to contact me if they have any questions or want to talk about burnout.β
You can reach Cam on LinkedIn here and connect with the rockstars at Metavolve here.

BUILDING TOGETHER
Happening over at The Open Collab
In the last few days alone, in our online community, weβ¦
Learned to keep the customer pipeline filled in Fridayβs sales masterclass.
Sorted out whoβs going to Stellies and whoβs in Green Point for our first LIVE office hours this Wednesday.
Got a sneak preview of Fridayβs upcoming product masterclass on why product-led companies win out, with Roger Norton.
Started the week with a Tesla Beetle beating a Porsche on the quarter mile ποΈ.
Got intro-ed to a good-looking new virtual assistant to try out.
Thinking about joining The Open Collab?
Supercharge your network in the SA startup landscape β get that introduction, get that customer, or meet that partner.
Get feedback on your products, services and/or offers from others who have built and are building their own products right now.
Join all our online and in-person events for free!
Exclusive 1-on-1 sessions with startup consultants.
SAβs only dedicated tech startup and scale-up founder community.

HAPPENING SOON
Upcoming Events
Join us this Friday for the second in a 3-part series with The Open Collab exclusive Product Series. Want to learn what itβs about? Watch the video on IG belowβ¦
7 November 2024 β JHB: TechSafari is hosting its first JHB mixer. Get tickets here and use OL20% code to get a sweet 20% off!
8 November 2024 β Product Masterclass: Part 2: How to keep shipping truly great products, fast β Join The Open Collab community to attend for free.
14 November 2024 β TechSafari is coming to Cape Town! Join Caleb and team for a memorable night at Yoco to talk all things Tech and Startup in Africa. Get tickets here. Use OL20% code to get a sweet 20% off!
View all our upcoming events here.

WHAT YOU SAID
Good for peopleβ¦
We asked about preventing employee burnout, and you know bestβ¦
π¨π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈ π Pizza parties (15%)
β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ π Foosball/Table Tennis/Air Hockey leagues (4%)
π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ πββοΈ Office massages (5%)
π¨π¨π¨π¨π¨β¬οΈ ποΈ βUnlimitedβ leave days (31%)
π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ πͺ Team-building exercises (9%)
π©π©π©π©π©π© π₯ Hmm, no I have a better ideaβ¦ (36%)
Your 2 centsβ¦
βMy partner has just experienced a burn out at the company we both work for. What I have learnt from it is that companies need to listen to their employees more, take note of behavior changes and have open discussions around ways to make jobs easy and more efficient. Check in with staff on a monthly basis and even offer an industrial psychologist to those that are struggling.β
Completely agree, Michelle! Recognising changes early and supporting staff with open conversations is the kind of proactive care that can really make a difference. π
βIt could be all of the above but the fact is you need to match it to the need of the individual. We all have different ways to re-centre, ask employees what they need.β
Exactly, Freda β meeting individual needs is so key! π
βTreat them like the adults they are. Give people a sense of purpose, let the output they receive more or less match the input they give. Might be idealistic, but I don't think burnout has to do with what you put in. But rather what you get out, or in this case don't get out, for what you put in.β
Absolutely, Andersen! Purpose and fair recognition for input are such powerful antidotes to burnout. Itβs not idealistic at all β just real talk on what makes work meaningful. π
βRelaxed working hours...i currently have an intern work half day. No problemsβ
Nice, a flexible approach can make all the difference! π
βSet clear expectations β Ensure everyone knows their role and goals to reduce ambiguity and boost confidence. Poor job clarity is shown to be a massive contributor to stress. Encourage open communication β Create a safe space for team members to discuss workloads and any stress points. Support work-life balance β Offer flexible hours or remote work options to help balance personal and professional lives. Schedule regular check-ins β Managers should touch base frequently to spot and address stress before it builds. Celebrate wins β Recognise achievements to keep motivation high and everyone feeling appreciated. Involve employees in decisions β Allow team members to help shape their work environment, building ownership.β
Great breakdown, Jo! Addressing stress and job clarity can prevent so much burnout β and celebrating wins keeps motivation strong. Spot on! π
βAbove the basic leave allocations, assign leave by interview. Let employees make their case based on their productivity, their value added tasks and their personal growth markers. Award the best employees with better leave opportunities - autonomy to decide when to go, vouchers for spa days/getaways/tanks of petrol. Instead of burning out those who are the backbone of the company, give them a little more stretching room to value themβ
Such a thoughtful idea, David. Rewarding employees with meaningful leave options could be a game changer in making people feel valued. π
