The structures, the formulas and the ending that make people hit repost.

Sadly, not all good ideas enjoy the attention they deserve on LinkedIn. The algorithm has its own way of deciding what to show. But there are some proven structures that work well, and we brought in a pro to show us…

Jason Luboyera runs 360 DigiSales and has spent close to a decade growing businesses through LinkedIn content. He leans on the same proven formulas rather than waiting for inspiration, which is exactly why he can post consistently and well.

Stop trying to write brilliant posts from scratch. Start from a structure that’s already proven to hold attention, and pour your idea into it. The formula does the heavy lifting of pacing and persuasion, so your thinking gets a fair shot at landing.

“Use copywriting formulas like Problem-Agitate-Solution or Before-After-Bridge. You don’t need to reinvent the wheel every time you post.”

Every formula lives or dies on its first line. Before the structure can do its work, the opening has to stop the scroll and make someone want the next line. Lead with the tension, the surprising claim, or the pointed question, never a warm-up.

The hook isn’t separate from the formula; it’s the entry point to it. A perfect Problem-Agitate-Solution post with a limp first line never gets read far enough for the structure to matter.

PAS is the workhorse. Name a problem your reader has. Agitate it, make the cost of it real, so they feel why it matters. Then offer the solution, which is where your insight or product comes in.

“Most founders post into the void and wonder why nobody buys.” (problem) “You spend hours writing, get three likes from friends, and start to think LinkedIn just doesn’t work for you.” (agitate) “It’s not you, it’s that your posts have no structure. Here’s the fix.” (solution). That shape pulls a reader straight through.

BAB is the other one to master. Paint the before: the reader’s current painful situation. Paint the after: world once the problem is gone. Then give the bridge: how to get from one to the other.

Where PAS leans on pain, BAB leans on aspiration; it lets someone picture the better version of their situation before you’ve asked them for anything. Use PAS when the pain is sharp and present, BAB when the dream is the stronger pull. Same idea, two different emotional routes in.

A post gets shared when the ending gives the reader something they want to be seen passing on; a sharp takeaway, a reframe, a line that says something about them if they repost it. The formula carries them to the end; the last line decides whether they share.

Keep each post to one idea. A post trying to make five points gives the reader nothing clean to carry away. One idea, well structured, with an ending worth repeating. That’s what travels beyond your own followers.

It costs you nothing but learning two formulas by heart. It turns posting from a coin toss into something you can rely on.

This is one piece of LinkedIn 101, Jason’s full masterclass inside the Founder Collab. The full session shows you how to use LinkedIn as a real business-growth tool:

You’ll also get access to 40+ other masterclasses from SA founders and operators on sales, fundraising, UX, paid media and more inside The Founder Collab.

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