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Apr 30, 2026
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4 min read
How to Write a Value Hypothesis Before You Build Your Product
Most South African founders believe in their idea, so they build it, and only find out later that nobody actually wanted what they made. Truth is, you can’t skip the one habit that would save you months of building the wrong thing. The fix is two short sentences you can write in 30 minutes. Here’s how one SA UX lead teaches founders to write a value hypothesis before committing a single hour of engineering work.
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Apr 29, 2026
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4 min read
How to Answer “What’s Your Price?” in Sales Without Losing the Deal
Few things kill sales momentum faster than when the prospect shuts down and asks you to just email them the price. Send a clean number over email with no context, and the prospect goes quiet, the deal dies, and the founder never quite knows why. Here’s the workflow one seasoned SA sales leader uses to handle pricing questions over email without seeming evasive — and without losing the deal before it starts.
News
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Apr 27, 2026
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5 min read
How to Get Better Leads From Google Ads in SA
Most South African founders running Google Ads have the same complaint: “Google says I got 10 leads, but seven of them are junk.” The frustrating part is that no one knows how to fix it, except that we found one of SA’s most experienced paid media specialists. Here’s the workflow they use to get better leads from Google.
News
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Apr 24, 2026
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5 min read
How to Know If Your Business Is a Fit for VC Funding in South Africa
Most South African founders who try to raise venture capital shouldn’t — not because their businesses are bad, but because VC isn’t the right fit. Raise from the wrong funder, and you spend years in a relationship that never had a chance of working. Here’s how one of SA’s most experienced VCs helps founders work out whether to raise or bootstrap.
News
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Apr 23, 2026
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4 min read
How to Find Your Product’s Core Value Action
Most early-stage products lose users in the gap between signing up and actually experiencing the value. The fix isn’t more features or a slicker onboarding tour. It’s finding the one action that makes your product click — and stripping away everything that gets in the way. Here’s how one South African UX lead teaches founders to find their core value action.
News
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Apr 21, 2026
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4 min read
How to Break the Ice Before Your First Sales Meeting
South African founders are walking into first sales meetings cold — and burning hours on conversations that were never going to close. The fix isn’t a better pitch deck. It’s a two-minute phone call the day before. Here’s the exact workflow one seasoned sales leader uses to turn dead-air confirmations into free discovery time, warmer rapport, and a shorter path to “yes” or “no.”
News
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Apr 8, 2026
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7 min read
One SA Founder Builds a New AI Agent Every Day – Here Are Five Using AI in Ways You Didn't Expect
The global AI conversation is dominated by billion-dollar labs. But some of the most creative applications right now are coming from South African founders who aren't trying to build the next foundation model. They're playing, experimenting, shipping, and in at least one case, measuring their entire company's output in tokens. Here are five worth watching.
News
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Mar 23, 2026
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5 min read
Watch List: Five SA Tech Plays To Watch This Week
A WhatsApp-native ride platform, a downloadable health engine, web apps tackling trust and a hardware-meets-business-model solar play – unique SA tech to watch this week
News
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Mar 18, 2026
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5 min read
The Cape Town FinTech Powering SA's Biggest Checkouts Is Now Preparing Them for AI
Stitch processes payments for FlySafair, TFG's Bash and EasyEquities. It just added Apple Pay and Google Pay to FlySafair's app this week. But the more interesting move is what it published three weeks ago: an architectural warning to SA's CTOs that the next wave of commerce won't involve humans at all.
News
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Mar 17, 2026
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6 min read
Woolworths Just Bought the Company That Makes Your Ready Meals: Here's What It Took
Woolworths announced today that it will acquire 100% of In2food, its biggest supplier, from the founders, Old Mutual Private Equity and other shareholders. In2food does R5 billion a year in revenue, runs eight manufacturing facilities, and produces 3.2 million packs a week. The deal price wasn't disclosed. Here's what the deal means and what it took to build a company that Woolworths couldn't afford to lose.
News
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Mar 16, 2026
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6 min read
Optasia's First JSE Results: 76% Revenue Growth, 432 Million Users, and an Answer to the Exit Question
Optasia has delivered its maiden full-year results since listing on the JSE in November 2025. Revenue surged 76% to $265 million. Adjusted EBITDA hit $115 million. The user base passed 432 million across 38 countries. And the default rate on $5.5 billion in distributed value held at 1.2%. For an ecosystem that has been asking whether the JSE can support tech listings, this is the strongest answer so far.
News
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Mar 16, 2026
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5 min read
Resolute Education Is Selling a Robotics Teaching Business in a Box: Here's What You'd Actually Be Buying
Looking for a business opportunity? You can now skip the years of building a STEM programme from scratch and open an after-school club or dedicated centre on a proven foundation. The SA coding and robotics provider behind 450+ schools and 200,000+ learners is now franchising. Resolute's "Business in a Box" gives you a CAPS-aligned curriculum, robotics kits, an LMS with 100+ hours of video content, and SACE-endorsed training. But what does the opportunity actually look like for an operator?
News
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Mar 10, 2026
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6 min read
Orca Fraud Raises R38M to Stop Payment Fraud Across 70 Countries: Built by Two Former Stitch Engineers
Cape Town-based Orca Fraud has closed an oversubscribed $2.35 million (R38 million) seed round led by Norrsken22 to scale its real-time fraud intelligence platform. Founded 16 months ago by former Stitch engineers Thalia Pillay and Carla Wilby, the startup already monitors over $5 billion in monthly transaction volume across 70+ countries. The pitch: global fraud tools weren't built for mobile wallets, agent banking, and African payment rails. Orca was.
News
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Mar 9, 2026
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5 min read
NjiaPay Raises $2.1M to Fix Africa's Broken Payment Routing: Talk360's 25% Conversion Jump Shows Why
Cape Town and Amsterdam-based NjiaPay has closed a $2.1 million seed round led by European B2B SaaS investor Newion, roughly a year after an oversubscribed $1 million pre-seed. The startup builds a payment orchestration layer that sits on top of existing payment providers and routes transactions to whichever one performs best. After implementing it, international calling app Talk360 cut six PSP integrations to one and saw checkout conversions rise 25%.
News
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Mar 9, 2026
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5 min read
SA’s FinMaster Board Game Launches at Exclusive Books: From a Pizza Box Prototype to The Top Shelf
FinMaster, the South African board game that placed second at an international competition in Norway and had someone pay in crypto just to get a copy, launches at Exclusive Books stores nationwide on 3 April. It started as a pizza box prototype made in three days. Here's the story of how it got to the shelf.
News
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Feb 11, 2026
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2 min read
Eskom Is Developing a Bitcoin Mining Plan (But Nersa Needs to Sign Off First)
Eskom is now actively developing a framework with energy regulator Nersa to sell surplus daytime electricity to bitcoin miners. The utility's head of distribution has confirmed direct engagement with mining operators, and chairman Mteto Nyati has publicly backed the model. But a public consultation process is required before any pilot can launch, and that means this isn't happening tomorrow.
