The three jobs your investors should be doing, and how to check whether they’ll actually do them.
An investor who joins at seed may still be on your board at Series C. It’s close to irreversible, and it’s the decision founders do the least homework on.
We asked Orca Fraud co-founder and CEO Thalia Pillay, who has raised two oversubscribed rounds, how she structured her investor base…
The move: decide what each seat is for before you fill it
Thalia didn’t assemble a cap table by taking cheques in the order they arrived. She structured the investor base to do more than fund the business, with three different kinds of investors brought in for three different jobs. That framing is the whole insight: money is the baseline, not the reason you picked someone.
How to choose investors who bring more than money
1. Put a growth-stage fund in the lead seat, to learn from
Orca’s lead was a growth-stage fund, chosen because, as Thalia put it, they wanted to learn from the best. The investment that fund made immediately before Orca’s was TymeBank, which meant going from a major bank to a two-week-old startup: jarring for the fund, excellent for Orca. It also connected her directly with the Tyme founders, which is exactly the kind of thing a lead investor should unlock.
2. Build a community of local angels for easy follow-on
Alongside the lead, she assembled a community fund of strong local angels, deliberately structured so she could call a friend or call an investor when more capital was needed. The value isn’t just the money; it’s the speed and the optionality: a group of engaged angels is the difference between a quick top-up and a six-month raise you didn’t plan for.
3. Bring in credible names from your own industry
The third group was founders of decacorns in the fraud space, brought onto the cap table specifically to de-risk the company in the eyes of everyone else. Her words: the credibility boost was enormous. When people who have already built the thing you’re building put money in, it answers the question every other investor and enterprise buyer is silently asking.
4. Vet them the way they vet you
Investors spend weeks on diligence while most founders take money from people they’ve never checked. Reference-check them after the term sheet and before you sign, and ask for names beyond the curated list, including founders whose companies missed their targets; resistance to that request is itself the answer. Ask their follow-on and pro-rata policy, where they are in their fund cycle, and for specific introductions they’ve made that actually closed. Defensiveness about reasonable questions tells you how they’ll behave the first quarter you miss.
The big payoff
Built this way, your cap table becomes a working asset rather than a list of obligations: someone to learn from, a group who can move fast when you need capital, and names that make the next conversation easier before you’ve said anything.
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Want the full story?
Thalia’s full talk from Founder Collab Live is available to members inside the Founder Collab, where she goes further than we could cover here:
Why she deliberately raised two to three times less than she could have
Why “revenue is the new Series A”
How a team of around ten covers roughly seven markets each
How Orca reuses its models across emerging markets, from M-Pesa to Pix to PayShap
The design partner framework behind her first customer
You’ll also get access to 40+ masterclasses from SA founders and operators on sales, fundraising, UX, paid media and more inside The Founder Collab.
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