What happens when the hiring market crashes and AI rewrites the rules overnight?
In this episode of How Would You Build It, we speak to Matt Beck, CEO of OfferZen, about what it really takes to navigate a company through disruption, pressure, and the unknown.
Matt opens up about how OfferZen faced hiring conditions similar to the COVID era, how AI has shaken the foundations of developer recruitment, and why pivoting isn’t a one-time move — it’s a mindset. From expanding overseas to refining their go-to-market playbook, this conversation is a goldmine for startup marketers and tech leaders.
Listen now on your favourite platform.
Youtube
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Apple
Or skip to the highlights:
01:50 Journey from head of marketing to CEO
05:52 State of hiring devs in 2025
06:41 How OZ pivoted
11:25 Impact AI on demand for Developers
15:25 implemententing AI into your business
20:50 Optimising IC's
22:43 Skillset vacuum being created
27:30 Secret to building your Startup team
30:20 Markerting for your (startup) pivot
35:40 Start marketing as a startup
42:24 Future of hiring & business model
46:03 Why are you a builder
