Following the Space Race {{ FIRSTNAME | there }}? Everyone agrees the next big step in creating a space economy is robots that can build things by themselves out in orbit. Guess what: one just did. 😮
In Today’s Open Letter
Pets: The SA startup turning pet moves into one booking.
Local: Jem's grocery deals & Vodacom's satellite phones.
Power Users: In SA, women now use ChatGPT more than men.
Now in AI: 1'000 Claude agents built a new OS in 8 days.
Chart: Why every new hire adds more lines than the last.
🎯 Does your investor pitch have a hole you can't see?
Your team wants the raise to work, and your advisors are being polite. But in The Founder Collab, 240+ founders who've raised, failed and raised again tell you straight. Omar had feedback on his deck within 48 hours. Better to hear it here than in a partner meeting.
TRENDING NOW
Taking the pain out of moving pets and animals in SA
SA has an estimated 7.5 million dogs and 2 million cats, and moving them (or any animal) anywhere in the country is an absolute nightmare – so this local team's built the fix…
Ever tried moving a pet or animal in or around SA (or especially overseas)? Then you probably also look 10 years older: a courier quotes the road, an airline the flight, a relocation agent the rest, the Department of Agriculture wants its own health certificates. Phew, four quotes and four handovers, and paperwork for the rest of your life.
Why such a schlep? SA needs to maintain biosecurity and control diseases (foot-and-mouth crisis = Exhibit A); combat wildlife trafficking and theft; and maintain the country's animal welfare and humane legislation.
There's a big difference between taking Fluffy along when you move down to the Western Cape and actually trying to smuggle illegal game, though, and a local team saw the gap…
It all started at a complex gate
Local founder Mahlatse "Naum" Modiba was an unemployed Wits BCom graduate who one day struck up a conversation with the security guard at her Centurion estate, Tshepho "Nats" Ngwenya, who was a poultry farmer working on a side-hustle moving animals for people.
It took a while for Naum to wrap her head around the idea, but the infrastructure gap and the need for better animal care during transport were clear, so for about a year they couriered birds on long-distance taxis and buses, with buyers collecting chickens at the nearest rank.
In October 2025, Naum's dad lent the two new co-founders his car, so they could expand to transporting dogs and cats (clearly there was demand), and a new venture was born…
The courier giving a travelling pet one point of contact
NATS Pets Courier is a pet transport platform that turns four quotes and four handovers into one booking, with a single accountable coordinator. Every trip requires vaccination records, travel paperwork and ensuring the animal's welfare, but the network they built up during their "taxi years" means they have an extended network of drivers to draw from as needed.
When we met Naum at LeaderX Venture Summit, we jokingly asked: "So, Uber for animal transport?" Turns out that was the plan, and she reckons one company building Uber for pets will shake up the whole industry.
NATS Pets Courier at a glance:
Founded: 2024, Centurion.
Moves: Dogs, cats, poultry, goats and sheep
Services: Door-to-door (four provinces) or collection points (nationwide), domestic pet flights, international moves via accredited agents, travel-readiness checks (Joburg and Pretoria), and rides to the groomer.
Model: Own road operations plus vetted partners for flights and destinations.
Traction: 500+ animals moved, 200+ clients, and R100k+ revenue in the first year with a vehicle (founder figures).
Backing: Fetola FNB Youth Start-up Accelerator, Cohort 3.
Roadmap: Dedicated vehicles; more international agent partnerships; larger animals; SADC expansion; small-scale farmer logistics (longer term).
We absolutely love that this is a younger, tech-savvy founder who combined their skills with the experience and connections of a real hands-on pro who might not have formalised so fast otherwise. SA defs needs more of this.
You know we're watching this space…
TRENDING IN AI
3 Things in AI this week
1'000 Claude agents just built a working operating system in 8 days. Anthropic's new Fable 5.2 started from an empty folder, coordinated over 1'000 sub-agents around the clock and produced an OS that boots on a laptop, with its own drivers, file storage and login screen. See how it works.
An AI is now running 3 real businesses. Skyfall AI bought 3 small online businesses and handed them to Steve, a team of AI agents that runs them day to day. So far, 1 has more than doubled its monthly revenue and 1 has dipped slightly. Read the story.
Not sure where AI fits in your business? Start with your own workflows. In Wellington, auditors Broodryk Kotzé Inc. and the FHBC Group ran a Praelexis workshop that took each team from demystifying AI to its own list of use cases. See how they did it.
Brought to you by Praelexis
With over a decade of experience in AI, Praelexis custom-builds solutions to solve problems in finance, health, agriculture and more.
CHECK THIS OUT

Black Friday is won before the first order lands
Black Friday readiness starts before volumes begin to climb. With the right delivery capacity, technology and operational support in place, businesses can scale with demand while continuing to deliver the experience their customers expect.
TFS On-Demand provides the delivery layer: the driver network, scheduling, technology and customer support, already built and managed:
20,000 active drivers across 170+ service areas
97% driver availability
30-minute average turnaround.
It enables food and retail businesses with nationwide footprints to scale e-commerce deliveries, giving access to scalable delivery capability while their teams remain focused on serving customers and growing the business.
Scaling delivery brings coverage, availability, technology and support together. Black Friday is two weeks away, and TFS On-Demand is built to move with demand.
IN SHORT
Cause dropping a headline or two at the braai never hurt anyone…
🛒 Groceries on Payday Terms. Jem is piloting discounted groceries for deskless workers: buy a Pantry Club voucher on WhatsApp with pay you've already earned, at up to 55% off selected items. Just in time for the festive squeeze.
👩💻 She's the Power User. Women now send 56.2% of SA's ChatGPT messages, up from 47.9% 2 years ago and ahead of the 52.1% global share. Most of it is writing. AI training aimed only at developers is missing most of the room.
📡 No Signal, No Problem. Vodacom wants your ordinary phone talking to satellites by the end of 2027, most likely with AST SpaceMobile. Expect texts and limited data in dead zones first. Starlink still can't operate here.
📱 Products That Convert. You've probably tapped, swiped and touched their work without knowing it. For 16 years, Isoflow has been designing the UX and UI behind some of the world's biggest digital products — strategy, research and data turned into real business impact.*
* From our partners. Find all the best service providers for your business in our Founder Stack.
MEET THE FOUNDER
Looking for a community of founders and builders to help you go next-level?

Ask Matt about the Collab on LinkedIn
Before OfferZen, he spent 11 years in marketing at US edtech company 2U, as it grew from 80 people to 6,000.
Born and raised in the US, he has spent the last 8 years building in Cape Town.
The wildcard: when co-founder Philip Joubert handed him the CEO job in 2024, he said he was “glad to call Matt his new boss”.
If you're a founder building your first tech team, OfferZen can help you determine which roles to hire for based on your vision. And as a member of The Founder Collab, you can reach out to Matt directly for support.
WHAT YOU SAID
Signed, sealed, delivered…
Yesterday, we showed you how Databias manages email signatures for entire companies, asking if you know what's happening at the bottom of your team's emails. Most here say perfectly on-brand, thank you very much…
🟩🟩🟩🟩🟩🟩 🎨 Perfectly on-brand, thank you very much (70%)
🟨⬜️⬜️⬜️⬜️⬜️ 📋 Copied a colleague's and changed the name (mostly) (20%)
⬜️⬜️⬜️⬜️⬜️⬜️ 🦕 Still rocking the logo from two rebrands ago (10%)
UP OR DOWN?
A graph that matters
Every new person on a team adds more lines of communication (i.e. complexity) than the last.
💡 Doubling a team from 5 to 10 more than quadruples the required comms lines, and that's where the meetings, handoffs and slow decisions come from.
💡 It's why Amazon runs on the two-pizza rule: if 2 pizzas can't feed the team, it's too big. 2 focused teams of 5 usually beat 1 team of 10.
Our take: keep teams small and give each one real ownership of a part of the business. The same logic applies to your AI agents, too, btw.
LOOKING TO NETWORK?
SA business events coming up
Building Relationships for Funding, 13 Nov, Online: Zimi CEO Michael Maas on building angel relationships to raise R50m, at noon tomorrow. More info.
Beyond Survival Mode, 16 Nov, CPT: Mental health practitioner Louise Niemann on why resilience and high performance are not the same as thriving, at Innovation City. Get tickets.
Powered by Radi. Want your business event in front of 36,000 The Open Letter readers? Host it on Radi, and it lands here.
AROUND THE WEB
The most fun today…
🧩 Tool to Try: PineChat is an AI assistant on WhatsApp that preps you for client meetings, drafts your follow-up emails and warns you before a client goes quiet. Built in Cape Town.
🎸 That's Interesting: Aerosmith reportedly made more money from Guitar Hero than from any of their albums.
NEXT STEPS
Here’s how to get more
Join our online community built for founders and startup/tech enthusiasts called The Founder Collab.
Vote in the poll below and leave a comment.
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