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๐Ÿ’ฐ Takealot's R900bn Township Side-Hustles

Plus: OMโ€™s 10x buy ๐Ÿ’ธ, Home Affairs in hot water again, top stocks & new SA tech jobs for you.

Deer in the headlights {{ FIRSTNAME }}? This autonomous delivery bot insisted on standing in the worst place possible. Apparently, it malfunctioned, standing there for 15 minutes, and neither Uber Eats nor its operator could convince it to move. Shame. ๐Ÿซฃ

In This Open Letter

  • Going Deep: Waking SAโ€™s trillion-Rand township to Ecom.

  • Local: OMโ€™s 10x bid & Home Affairs in hot water again.

  • Tech Jobs:ย New roles at Pollinate, Entrosta & more.

  • Market Watch: The top stocks & markets this week.

  • Around the Web: Horse fishing, goalie goals & a Wolfy.

Seen our new website?

Weโ€™ve featured hundreds of exciting South Africans startups, scale-ups and new tech, and you can read about all of them on the new site.

But there are also proudly local tools and suppliers for building a business, weekly SA business and tech events, ways to connect with us and get featured and how to join our community.

Check out the new website now โ†’

TRENDING NOW

Takealotโ€™s Plan to Unlock the R900bn Township Economy

South Africans bought online in record numbers in major metros, but the real 10x growth opportunity lies in activating rural SAโ€ฆ

SAโ€™s R130bn e-commerce sector boomed, with spendingย surging nearly 50% year-on-yearย over the past festive season.

But the sleeping giant of SAโ€™s R900 billionโ€“R1 trillion township economy is still at risk of being excluded from SAโ€™s broader digital economy, despite serious inroads in ICT infrastructure, logistics and access to an ever-growing range of payment solutions.

Why? Well, digital literacy remains a serious challenge, especially in rural and township communities. Which is something that SAโ€™s undisputed, home-grown market leader, Takealot, considered alongside another well-known fact in SA, our abysmal unemployment rate, to find a uniquely South African solution.ย 

Creating jobs by bringing e-commerce to SAโ€™s far-flung places

We gotta be honest, we were a little sceptical when we first heard about Takealotโ€™s Personal Shopper Programme โ€“ because the word โ€œpersonal shopperโ€ usually brings to mind luxury assistants for the elite. But Takealot is repurposing the concept for the South African mass market. In this model, the personal shopper is a digitally-savvy community liaison.

They act as a trusted intermediary for those hesitant to use an app, helping neighbours browse and purchase everything from electronics to apparel. It solves two problems at once: it bridges the digital literacy gap and provides a commission-based income stream for local youth.

Digital, done the SA way

Personal Shoppers earn commission on every successful order, with no cap on potential earnings, with higher-demand items like apparel often drawing higher incentives, making it a great side hustle opportunity.

Check out this personal shopper story:

Itโ€™s a really human way to take a digital offering to places where even expensive advertising probably canโ€™t reach, and a smart move on Takealotโ€™s part to use community members to bake trust into transactions in the face of growing competition from internationals like Temu and Shein.

We can just imagine it driving everything from rural fridge deliveries to new local youth soccer kits, and weโ€™re watching this spaceโ€ฆ

Have your sayโ€ฆ

CHECK THIS OUT

Turn AI into Your Income Engine

Ready to transform artificial intelligence from a buzzword into your personal revenue generator

HubSpotโ€™s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.

Inside you'll discover:

  • A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital marketsโ€”each vetted for real-world potential

  • Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

  • Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve

Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.

Get Your Guide

IN SHORT

Easing you into the weekendโ€ฆ

๐Ÿ›ต Wooliesโ€™ Dashing 2025. In the last six months, Woolworthsโ€™ online channels have seen some lekker growth with the retailerโ€™s on-demand food service Woolies Dash growing by 23%. Nice one.

โœ”๏ธ Getting Their Affairs In Order. The Association of Communications and Technology (ACT) is challenging the Department of Home Affairsโ€™s increased fees for identity verification services in court, after a staggering 6โ€™500% price hike. HA were properly undercharging at 15c per check, but goodness graciousโ€ฆ

๐Ÿ”’ Locking It Down. Old Mutual got the green light from the Competition Tribunal to acquire a majority stake in 10X Investments for a cool 2.2 billion Rondt. Old Mutual Private Equity has been investing in 10x since 2014. Lekker man.

๐Ÿ‡ฟ๐Ÿ‡ฆ MSโ€™s SA AI Play. Microsoft SAโ€™s AI Skills Initiative has trained more than 1.4 million South Africans in AI fluency and skills development in the last year in a bid to prepare more people for high-tech jobs in various industries. Love to see it.

๐ŸŒพ Operations Simplified. InteliGro struggled with fragmented data and manual admin in their agri software. So Octoco built a unified system that cut admin, standardised crop recommendations and enabled faster, data-driven decisions for farmers and advisors.*

* From our partners. Find all the best service providers for your business in our Founder Stack.

WHAT YOU SAID

Monitoring vitalsโ€ฆ

Yesterday, we showed you how Googleโ€™s backing Teledoctorโ€™s at-home chronic health tech in SA, asking whatโ€™s tracking your health right now. For most, itโ€™s a smartwatchโ€ฆ

๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ โŒš A smartwatch doing its best (52%)

๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿงช Old-school home medical devices (10%)

๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿ“ฒ My phone + good intentions (9%)

๐ŸŸจ๐ŸŸจ๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿ˜… Absolutely nothing (29%)

Your 2 centsโ€ฆ

โ

โ€œGreat publication, oozing with details for updating on tech sector! Riveting!โ€

Lungelo

Welcome, Lungelo. Nice to have you here. ๐Ÿ†

READY FOR A MOVE?

Jobs in Tech

๐Ÿ›ก๏ธ Senior Frontend Developer (Angular) @ Pollinate

๐Ÿง‘โ€๐Ÿ’ป Senior Full Stack Software Engineer @ Entrostat

๐Ÿ˜Ž Tech Lead @ LexisNexis Shared Services

๐Ÿง‘โ€โš–๏ธ Senior Software Engineer II @ LexisNexis Shared Services

๐Ÿ AWS and Python Developer @ Equal Experts

OfferZen proudly sponsors Jobs in Tech

The name in SA tech employment for over a decade, OfferZen needs no introduction, and their ability to get you placed is only as legendary as the time, energy and money they save employers in finding top skills.

Learn More โ†’

MARKET WATCH

All this weekโ€™s big movers and shakers

All performance measured from 23 Jan โ†’ 29 Jan 2026

Top 5 JSE stocks: Commodity and materials stocks surged as copper and platinum prices jumped on supply concerns, lifting mining and processing companies:

COPPER360: +34.29%
BRIKOR: +16.67%
LABAT: +14.29%
EASTPLATS: +12.90%
JUBILEE: +11.46%

Gold: Surged to record highs by +7.89% from R80 319.04 last week to R86 655.75 this week as investors piled into safe-haven assets amid renewed global uncertainty and falling bond yields.

Bitcoin: Fell by โ€“3.96% from R1 443 304 last week to R1 386 171 this week as risk assets sold off amid global equity weakness and profit-taking following Januaryโ€™s crypto rally.

Ethereum: Fell by โ€“2.41% from R47 632.8 last week to R46 482.9 this week as higher-beta crypto assets underperformed during a broader risk-off move and post-rally profit-taking across digital markets.

AROUND THE WEB

Have some funโ€ฆ

๐Ÿ“Š Tool to Try: Wolfy is an independent Google Ads AI that explains why performance changes, so founders stop wasting 300 hours a year staring at dashboards.

โšก Thatโ€™s Interesting: Indigenous South Americans used to go horse fishing: by herding horses into pools, electric eels would shock and exhaust themselves on the horses, making them safe to collect.

๐Ÿฅ… Next Level: Watch Benfica goalkeeper Anatoliy Trubin score the match-winning goal against Real Madrid last Wednesday night.

๐Ÿ—บ Hack: A simple visual guide to help you tell apart Greenland and Iceland.

๐ŸŒ Wow Site: What country should I live in lets you pick the things you care about and shows you which countries in the world best match those.

  • Home
  • Posts
  • ๐Ÿ’ฐ Takealot's R900bn Township Side-Hustles

๐Ÿ’ฐ Takealot's R900bn Township Side-Hustles

Plus: OMโ€™s 10x buy ๐Ÿ’ธ, Home Affairs in hot water again, top stocks & new SA tech jobs for you.

Deer in the headlights {{ FIRSTNAME }}? This autonomous delivery bot insisted on standing in the worst place possible. Apparently, it malfunctioned, standing there for 15 minutes, and neither Uber Eats nor its operator could convince it to move. Shame. ๐Ÿซฃ

In This Open Letter

  • Going Deep: Waking SAโ€™s trillion-Rand township to Ecom.

  • Local: OMโ€™s 10x bid & Home Affairs in hot water again.

  • Tech Jobs:ย New roles at Pollinate, Entrosta & more.

  • Market Watch: The top stocks & markets this week.

  • Around the Web: Horse fishing, goalie goals & a Wolfy.

Seen our new website?

Weโ€™ve featured hundreds of exciting South Africans startups, scale-ups and new tech, and you can read about all of them on the new site.

But there are also proudly local tools and suppliers for building a business, weekly SA business and tech events, ways to connect with us and get featured and how to join our community.

Check out the new website now โ†’

TRENDING NOW

Takealotโ€™s Plan to Unlock the R900bn Township Economy

South Africans bought online in record numbers in major metros, but the real 10x growth opportunity lies in activating rural SAโ€ฆ

SAโ€™s R130bn e-commerce sector boomed, with spendingย surging nearly 50% year-on-yearย over the past festive season.

But the sleeping giant of SAโ€™s R900 billionโ€“R1 trillion township economy is still at risk of being excluded from SAโ€™s broader digital economy, despite serious inroads in ICT infrastructure, logistics and access to an ever-growing range of payment solutions.

Why? Well, digital literacy remains a serious challenge, especially in rural and township communities. Which is something that SAโ€™s undisputed, home-grown market leader, Takealot, considered alongside another well-known fact in SA, our abysmal unemployment rate, to find a uniquely South African solution.ย 

Creating jobs by bringing e-commerce to SAโ€™s far-flung places

We gotta be honest, we were a little sceptical when we first heard about Takealotโ€™s Personal Shopper Programme โ€“ because the word โ€œpersonal shopperโ€ usually brings to mind luxury assistants for the elite. But Takealot is repurposing the concept for the South African mass market. In this model, the personal shopper is a digitally-savvy community liaison.

They act as a trusted intermediary for those hesitant to use an app, helping neighbours browse and purchase everything from electronics to apparel. It solves two problems at once: it bridges the digital literacy gap and provides a commission-based income stream for local youth.

Digital, done the SA way

Personal Shoppers earn commission on every successful order, with no cap on potential earnings, with higher-demand items like apparel often drawing higher incentives, making it a great side hustle opportunity.

Check out this personal shopper story:

Itโ€™s a really human way to take a digital offering to places where even expensive advertising probably canโ€™t reach, and a smart move on Takealotโ€™s part to use community members to bake trust into transactions in the face of growing competition from internationals like Temu and Shein.

We can just imagine it driving everything from rural fridge deliveries to new local youth soccer kits, and weโ€™re watching this spaceโ€ฆ

Have your sayโ€ฆ

CHECK THIS OUT

Turn AI into Your Income Engine

Ready to transform artificial intelligence from a buzzword into your personal revenue generator

HubSpotโ€™s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.

Inside you'll discover:

  • A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital marketsโ€”each vetted for real-world potential

  • Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

  • Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve

Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.

Get Your Guide

IN SHORT

Easing you into the weekendโ€ฆ

๐Ÿ›ต Wooliesโ€™ Dashing 2025. In the last six months, Woolworthsโ€™ online channels have seen some lekker growth with the retailerโ€™s on-demand food service Woolies Dash growing by 23%. Nice one.

โœ”๏ธ Getting Their Affairs In Order. The Association of Communications and Technology (ACT) is challenging the Department of Home Affairsโ€™s increased fees for identity verification services in court, after a staggering 6โ€™500% price hike. HA were properly undercharging at 15c per check, but goodness graciousโ€ฆ

๐Ÿ”’ Locking It Down. Old Mutual got the green light from the Competition Tribunal to acquire a majority stake in 10X Investments for a cool 2.2 billion Rondt. Old Mutual Private Equity has been investing in 10x since 2014. Lekker man.

๐Ÿ‡ฟ๐Ÿ‡ฆ MSโ€™s SA AI Play. Microsoft SAโ€™s AI Skills Initiative has trained more than 1.4 million South Africans in AI fluency and skills development in the last year in a bid to prepare more people for high-tech jobs in various industries. Love to see it.

๐ŸŒพ Operations Simplified. InteliGro struggled with fragmented data and manual admin in their agri software. So Octoco built a unified system that cut admin, standardised crop recommendations and enabled faster, data-driven decisions for farmers and advisors.*

* From our partners. Find all the best service providers for your business in our Founder Stack.

WHAT YOU SAID

Monitoring vitalsโ€ฆ

Yesterday, we showed you how Googleโ€™s backing Teledoctorโ€™s at-home chronic health tech in SA, asking whatโ€™s tracking your health right now. For most, itโ€™s a smartwatchโ€ฆ

๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ โŒš A smartwatch doing its best (52%)

๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿงช Old-school home medical devices (10%)

๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿ“ฒ My phone + good intentions (9%)

๐ŸŸจ๐ŸŸจ๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธ ๐Ÿ˜… Absolutely nothing (29%)

Your 2 centsโ€ฆ

โ

โ€œGreat publication, oozing with details for updating on tech sector! Riveting!โ€

Lungelo

Welcome, Lungelo. Nice to have you here. ๐Ÿ†

READY FOR A MOVE?

Jobs in Tech

๐Ÿ›ก๏ธ Senior Frontend Developer (Angular) @ Pollinate

๐Ÿง‘โ€๐Ÿ’ป Senior Full Stack Software Engineer @ Entrostat

๐Ÿ˜Ž Tech Lead @ LexisNexis Shared Services

๐Ÿง‘โ€โš–๏ธ Senior Software Engineer II @ LexisNexis Shared Services

๐Ÿ AWS and Python Developer @ Equal Experts

OfferZen proudly sponsors Jobs in Tech

The name in SA tech employment for over a decade, OfferZen needs no introduction, and their ability to get you placed is only as legendary as the time, energy and money they save employers in finding top skills.

Learn More โ†’

MARKET WATCH

All this weekโ€™s big movers and shakers

All performance measured from 23 Jan โ†’ 29 Jan 2026

Top 5 JSE stocks: Commodity and materials stocks surged as copper and platinum prices jumped on supply concerns, lifting mining and processing companies:

COPPER360: +34.29%
BRIKOR: +16.67%
LABAT: +14.29%
EASTPLATS: +12.90%
JUBILEE: +11.46%

Gold: Surged to record highs by +7.89% from R80 319.04 last week to R86 655.75 this week as investors piled into safe-haven assets amid renewed global uncertainty and falling bond yields.

Bitcoin: Fell by โ€“3.96% from R1 443 304 last week to R1 386 171 this week as risk assets sold off amid global equity weakness and profit-taking following Januaryโ€™s crypto rally.

Ethereum: Fell by โ€“2.41% from R47 632.8 last week to R46 482.9 this week as higher-beta crypto assets underperformed during a broader risk-off move and post-rally profit-taking across digital markets.

AROUND THE WEB

Have some funโ€ฆ

๐Ÿ“Š Tool to Try: Wolfy is an independent Google Ads AI that explains why performance changes, so founders stop wasting 300 hours a year staring at dashboards.

โšก Thatโ€™s Interesting: Indigenous South Americans used to go horse fishing: by herding horses into pools, electric eels would shock and exhaust themselves on the horses, making them safe to collect.

๐Ÿฅ… Next Level: Watch Benfica goalkeeper Anatoliy Trubin score the match-winning goal against Real Madrid last Wednesday night.

๐Ÿ—บ Hack: A simple visual guide to help you tell apart Greenland and Iceland.

๐ŸŒ Wow Site: What country should I live in lets you pick the things you care about and shows you which countries in the world best match those.

JOIN IN

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Whether youโ€™re building, investing, or just curious, The Open Letter keeps you in the loop and ahead of the curve.

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