This week, we speak to the founders of Aura, a South African startup saving five lives a day by fixing one of the scariest problems out there — broken emergency response.

We cover everything from why policing hasn’t kept up with innovation, to building defensibility, managing marketplace dynamics, and what it takes to expand into governments and the UK.

Listen now on your favourite platform.‍

Or skip to the highlights:‍

02:13 What is Aura and why start it?‍

04:01 Why is there a lack of innovation in policing‍

11:31 Creating a path and building a moat‍

16:47 Building for governments and expanding to UK‍

22:52 Managing supply and demand of a marketplace‍

26:10 How founders should plan their burn rate‍

30:57 How about this as a success metric!!!‍

36:07 Future of emergency detection