Building a Successful Email Newsletter in South Africa | Renier Kriel | The Open Letter

If you’re looking to create a hyper-engaged audience for your product/business (you know, to lower CAC or up conversion rates), then this week's podcast is for you. Because, obviously, that’s exactly what we do! And that’s exactly what we’re doing here: Telling you how we built The Open Letter – enjoy!

Sizzling highlights

1. Finding the niche and getting the confidence to press GO

From walking around with an idea in your head for years to meeting the right people and suddenly BAM, 5 minutes later you’re in business, this is the value of pinpointing a niche where you can add value – get the insights here.

2. Email is the most valuable primary medium

Evolving from the stock-and-stale standard company email format to something truly unique, inspiring and personal – here’s what most people get wrong about email.

3. Growing your audience & beating the algorithms

Going from little-to-no engagement to record-setting open rates while maintaining a super high-quality audience – some serious insider secrets here.

4. Turning your haters into followers

The not-so-nice side of any direct engagement with a business audience, the right mindset to engage on a human level and flipping a potentially bad situation into a win – here’s how we turn haters into fans.

5. Keep adding value

Dev jobs, cool events and a focus on building really valuable businesses – get a taste of what's coming up next from The Open Letter.

You can also grab the Spotify and Apple Podcast links on our website here.